Crisis and issues management
To develop a crisis doesn’t take much. One unclear message, a campaign that misses the mark, or silence when a response is needed most. That’s all it takes for a brand to find itself at the heart of an issue. Polish clients notice mistakes quickly and the public reacts in the blink of an eye. Luckily, we know how to recover from any crisis with confidence.
We help brands navigate crises in Poland
Crises don’t always come from actual errors. Often, they hit hardest when there’s no plan in place to deal with them. And that’s what really costs. We work with brands that know good PR deserves just as much care as product development or budget planning. Our service is designed for companies already operating in Poland – those actively communicating with the media, on social media, and with partners, clients, or investors.
We also support brands new to the Polish market, helping them prepare for tough scenarios before they unfold. And when the crisis is already here? We step in to help them not only get through it – but come out with their reputation intact.
Issues and crisis – what we offer
Managing a crisis doesn’t start when the headlines hit. A smart response begins way earlier – with spotting potential risks, mapping out different scenarios, and putting clear processes in place.
We support brands at every stage – before, during, and after a crisis. We help you anticipate and handle situations that could impact your reputation. We build stress-tested plans that are ready to go when needed. Our responses are fast, locally tuned, and backed by solid experience with the Polish media landscape.
Here’s what we offer for our clients:
- Media monitoring – tracking brand mentions online using tools like Brand24 or SentiOne to minimise the risk of extensive damage.
- Crisis preparedness – risk analysis, response scenarios, ready-to-use action plans.
- Hands-on crisis support – drafting responses and statements, media contact, and internal policy coordination.
- Real-time response – ad hoc consultations, fast-paced advice, message oversight across your own channels.
- Crisis management plans – for consumer backlash, social media storms, campaign mistakes, cultural slip-ups, internal issues going public.
- Media communication strategy – effectively working with journalists, clients, and stakeholders.
- Repair after a crisis – complex analysis, recovery strategy, fresh communications approach.
How we can work together?
We start by running a full professional audit of your current communication – both external and internal. We check how your brand handles pressure and whether you’ve got the right systems in place. Based on the risks we spot, we map out a set of tailored crisis and issues scenarios.
Already in the middle of the crisis? We step in immediately. We take over the coordination of external comms and support your internal team. We develop the right messages, speak to the media, and advise you on what to say and what to avoid. We also help manage internal messaging so your team stays informed and steady.
Once things settle down, we deliver a full crisis report – including recommendations and a step-by-step recovery plan. Often, this becomes the starting point for a deeper shift in how your business approaches comms and strategy as a whole.
The tools we use in crisis management
Communication audit
We take a close look at your communication channels, identify past crisis responses, tone of voice, corporate structure, and any existing crisis preparedness procedures (if there are any). From there, we build a response strategy that fits your industry and the realities of the Polish market.
Creating a Crisis Communication Manual (crisis book)
Become crisis-ready and protect your brand before pressure hits. This is your go-to crisis playbook. It includes messaging scenarios, internal cooperation models, ready-made statements, contact lists (media, opinion leaders, spokespeople), and roles and responsibilities.
Ongoing support and real-time crisis management
We work side by side with you in real-time, advising leadership, PR, and sales teams, drafting official responses, moderating comments on social media, and managing press contacts.
Press conferences and media briefings
When the crisis calls for openness and a direct public response, we help shape an effective message, plan your presence, define key talking points, and brief your spokespeople.
Reputation management on earned and paid media
We react to press coverage, get in touch with editors, and support on-the-fly responses – like corrections, interviews, or statements. If needed, we run protective campaigns through selected media (sponsored content, pre-planned news releases).
Internal communication suport
Our experts prepare messages for your team, content for internal channels (intranet, newsletters, briefs for team leaders), and help managers communicate the situation clearly and calmly.
Post-crisis analysis and reputation rebuilding
Once the dust settles, we break down how the crisis played out, what worked, and what didn’t. Then, we map out a long-term plan to rebuild trust and improve reputation.
What do you gain by working with us?
With our support, brands avoid chaos, reduce reputational damage, and stay in control, even when the pressure is on. We turn confusion into proper messaging.
Here’s what you gain when working with us:
- Preparation and training – we ensure you have a plan in place before any incidents or issues happen.
- Immediate response to a crisis – you have the guidance when the unexpected hits. We’re quick, decisive, and experienced in the Polish market.
- Control over the communication – your team knows what to say, how to say it, and who should say it.
- Reputation protection – we reduce the risk of long-term media damage or client backlash.
- Clear communication with the audience – with us, you have strong, aligned messaging across all channels – press, social media, and internal updates.
- Polish market and culture insight – we have local experience that helps you avoid cultural pitfalls and media missteps.
- Image rebuilding management – after the storm, we help your brand come back stronger to the market.
Want to protect your brand before you face the crisis or manage one that has already begun? Let’s talk. We’ll help you build a plan!
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