PR & marketing services in Poland for Publishing brands
PR that is planned for what Polish readers like
The Polish publishing market is demanding. Around 41% of Poles declare reading at least one book a year. Especially younger audiences drive interest in reading, in genres like young adult, romance and fantasy.
Competition is intense. Publishing a book, launching an app or introducing a new product need special PR attention.
Polish readers rely heavily on social platforms and influencers when deciding what to read, listen to or buy. We can help you with creating this attention. Our experts have delivered successful campaigns for brands such as Coopers Edge Publishers, Emano and Cukibo.
How do we support publishing brands?
The publishing sector runs on visibility built across multiple touchpoints.
We can help you with:
- building media relations across national, cultural and online outlets,
- preparing press kits with visuals, author bios and ready-to-use materials,
- securing coverage, reviews and interviews in titles such as Gazeta Wyborcza, Rzeczpospolita or Polityka,
- developing content for online media like Onet or WP,
- adapting global communication so it makes sense in the Polish context.
Social media that moves the needle
BookTok, Bookstagram and BookTube influence what becomes visible. Influencers decide whether titles gain traction or simply disappear.
We build brands’ presence through:
- PR packs with strong visual concepts,
- early access copies and coordinated outreach,
- ready-to-use hooks for video and social formats,
- organic and paid collaborations,
- giveaways that generate reach and engagement.
Let’s focus on your connection with clients
This market goes beyond print. Audiobooks and digital platforms allow you to reach audiences during commuting or everyday routines. We support brand placements across apps, newsletters, podcast collaborations and mobile formats.
Also, in Poland, readers still value direct contact. Author events, signings and live discussions remain a strong part of the market. PR campaigns often peak around major fairs and festivals. Our experts can organise events from scratch or support participation in key industry moments such as the Warsaw International Book Fair and Empik Book Festival.
Contact us and make your brand impossible to ignore! We work with companies across different parts of the publishing ecosystem.
Our clients
- Coopers Edge Publishers
- Emano
- Cukibo
- Joanna Czechowska
- Iwona Kulwicka
