PR & marketing services in Poland for Cosmetics brands

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Put your cosmetic brand on the Poles’ radar

The Polish beauty market is brutally competitive. Consumers have endless choices, local brands are strong, and new launches appear every week. If your brand isn’t visible, it disappears fast.

Our team has worked with beauty brands including Zepter, Baldan, Godessence, Gardens of Eden, UMA, Jeunesse and Hey Goddess, helping them strengthen their presence in Poland.

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Get in touch today!
newbusiness@all4comms.com
+48 (0) 788 252 651

How do we support cosmetics brands?

In the beauty world, generic press releases are rarely interesting. What actually drives awareness and sales is consistent visibility across the right creators, platforms and media outlets.

Our team maps the Polish beauty landscape in detail, from skincare educators and make-up creators to niche voices for 30+ and mature audiences. Every collaboration is selected for real audience fit.

We can help you with:

  • Influencer PR across skincare, make-up and age segments.
  • Long-term ambassador programmes and face-of-the-brand partnerships.
  • PR seeding campaigns that generate authentic testing and reviews.
  • Sponsored TikTok, Instagram and Reels collaborations.
  • Beauty media relations in titles such as Vogue, ELLE, Glamour, Wysokie Obcasy or Wizaz.pl.
  • Visually driven content production aligned with trends.
  • Full campaign handling, including creator vetting, rate negotiations and UOKiK-compliant disclosures.

When it makes strategic sense, we also design and deliver PR trips, creator shoots and launch moments that give your brand the visual currency this category demands.

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PR built for how beauty actually sells in Poland

Poles actively support domestic beauty brands. That raises the bar for international players – but also creates an opportunity for brands that show up consistently.

As a Poland-based agency working daily with international clients, we know which global beauty trends translate locally and which simply don’t land. From the K-beauty boom to the rise of skin-first routines, we track what’s gaining hype. Then we turn it into communication.

Make your beauty brand impossible to ignore with our PR services for cosmetics brands. Let’s talk!

Our clients

  • Green Surgery
  • Panamedic
  • Uma Jeunesse
  • Zepter
  • Baldan
  • Godessence
  • NHS Leeds
  • SmartFit Food
  • Hey goddess
  • Gardens of Eden
  • Soda Make-Up
  • KetoCycle
  • Prev.
  • Skin Vision

Contact us for more information!

newbusiness@all4comms.com
+48 (0) 788 252 651
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