Infographics, e-books, reports and newsletters design service
Entering the Polish market often means explaining more than selling. Long-form and visual content formats help turn complex ideas into something your audiences understand, trust, and actually use. We create content tailored to Poles and support your PR and business visibility.
We know what content formats works in the Polish media
Captivating ebooks, reports, infographics and newsletters – all of them play a very practical role. They help organise knowledge, explain new categories and build credibility beyond advertising. Especially when your brand is new on the market.
Well-designed content can become a practical resource Poles actually read, save and come back to – not just another marketing material. But you have to do it right.
Our marketing agency specialists work with content as a strategic project, not a one-off creation. We combine writing, design, digital thinking and SEO knowledge to create formats that feel visually appealing and easy to read on any device.
Every idea is shaped around a specific audience and local context.
According to the report “The State of the Content Marketing Market in Poland”:
- 87% of companies in Poland declare having a content marketing strategy in place.
- Among those spending at least PLN 10,000 on it, over 36% focus on lead generation, while nearly 23% aim to support sales.
- Three out of ten brands with an implemented content marketing strategy invest in graphic design.
- A similar share (29%) runs their own newsletter.
- More than half of businesses (52%) distribute their expert content through external media outlets such as WP, Onet or Gazeta.pl.
Here’s how your content can support brand PR and market entry
We design each format to solve a specific communication problem. It can explain complex information, inform the market or support ongoing media and social media marketing activities. All materials are expertly crafted to resonate with your clients. It also work as part of a broader PR process.
E-books and white papers design service
One of the most effective formats for brands that need to explain complex information, explore a new problem or provide in-depth insight. Our full ebook design services combine writing and design management into one process.
How we approach it:
- Clarify the communication issues before choosing the format.
- Structure content for scanning, quoting and media use.
- Align the work of a writer and designer from the start.
- Design the cover and landing page as part of the narrative.
- Treat each ebook as a long-term PR element.
Reports and research-based publications management
They only matter when they are built on real data and research logic. Polish media and business target audiences expect insight they can quote, reference and use. We manage the entire research process: defining objectives, designing questionnaires, coordinating fieldwork, and analysing results. The complete report becomes a working PR asset.
How we approach it:
- Coordinate research design and fieldwork with local partners.
- Translate information into usable and valuable insights.
- Create reports with Polish media expectations in mind.
- Repurpose data into press and blog articles for long-term engagement.
Creative infographics
In Poland, they are a practical communication tool, not just a creative add-on. Journalists actively use them, audiences share them and search engines reward with them better SEO. Our team creates graphics using client data or insights from commissioned studies. Then, we adapt them for various uses: media publications, blog pages and social media marketing formats (such as carousels).
How we approach it:
- Build graphics on comprehensive data, not decoration.
- Design formats that Polish media can easily reuse.
- Adapt graphics for social media.
- Integrate visuals into blog articles to support SEO.
- Ensure each graphic is easy to share, navigate, and understand.
Complete newsletters
It’s a space to explain context, feature expert insight and comment on what is actually happening on the market. Poles are selective. If a newsletter does not offer something genuinely useful for free, it simply fails to engage. We approach newsletters as a full service communication solution. We define their strategic role, design an optimal editorial structure and manage a full range of activities (from topic development to promotion). Our skill lies in connecting industry trends, current events and client priorities into a narrative.
How we approach it:
- Define the newsletter’s role within the wider content management system.
- Develop a range of topics based on Polish market dynamics.
- Feature expert comments that help readers understand context.
- Design a consistent visual identity.
- Handle distribution, promotion and optimisation.
If you’re entering the Polish market or need content that actually resonates with your audience locally, let’s talk. We’ll help you turn complex ideas into a solid communication plan!
You can read more about influencer marketing in Poland on our blog:
