New energy is pulsing through the Polish economy. With record investments, innovation, and consumer demand, some industries are now growing faster than ever. We’ve rounded up 15 sectors that are now shaping Poland’s future. Discover where global brands are expanding and how the right PR and marketing strategy can help yours do the same! 1.…
Entering a new market where your band is not known can be quite a challenge. You are up against competitors who have already settled in and are most likely using SEO to their advantage. That is why your website needs to be visible on search engines in a new market. As of early 2024, there…
Poles love travelling, but reaching them takes more than big slogans and generic ads. Understanding their habits and well-targeted public relations activities can turn their travel dreams into bookings and brand loyalty. Do you want to encourage Poles to visit your country, city, region, hotel, or airline? Here’s your guide to Polish destination PR –…
Poland is one of the fastest-growing markets in Europe. Import of products and services from other countries is increasing. It’s no surprise that more and more international brands are operating in Poland. The Polish market is highly attractive – a number of people are shopping more and more both in physical stores and online. If…
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one of the biggest minor ethnic groups, without hiring a PR or digital marketing agency. They won’t, however, always succeed. So, what…
Polish social media marketing – the statistics you need to know in 2024 There is no better tool in Poland for promoting a brand and building a reputation online than social media. To help you with this, we’ve put together the latest statistics you should know in 2024 to communicate with your customers! Table of…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach of up to several million fans. Who are the biggest Polish influencers in particular sectors? Let’s find out! Public figures and…
Planning PR activities on the Polish market? Without knowledge of the media market and good relations with journalists, it can be difficult. Or maybe you want to invest in an advertising campaign in traditional media and are wondering whether allocating the entire budget to TV spots is a good way to win the loyalty of Polish customers? You…
Are you planning communications activities aimed at a Polish customer in the B2B sector? Knowing your industry and having a great product or service alone is not enough. Check out the latest data on Polish B2B marketing – here are the statistics and insights you must know to get started! Table of contents I. Number…
Although executing influencer marketing campaigns all over the world looks quite similar – there are some local nuances that you should be aware of. Here are the best practices of influencer marketing in Poland. What to look out for when planning and executing a campaign with Polish influencers? Brace yourself! Table of contents: Before you…