Scroll through a few global social media trend reports, and you’ll notice a pattern. Everyone talks about the same things. AI. Influencers. Short-form videos. But social media doesn’t work the same way in every…
New energy is pulsing through the Polish economy. With record investments, innovation, and consumer demand, some industries are now growing faster than ever. We’ve rounded up 15 sectors that are now shaping Poland’s future.…
Entering a new market where your band is not known can be quite a challenge. You are up against competitors who have already settled in and are most likely using SEO to their advantage.…
Poles love travelling, but reaching them takes more than big slogans and generic ads. Understanding their habits and well-targeted public relations activities can turn their travel dreams into bookings and brand loyalty. Do you…
Poland is one of the fastest-growing markets in Europe. Import of products and services from other countries is increasing. It’s no surprise that more and more international brands are operating in Poland. The Polish…
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one…
Polish social media marketing – the statistics you need to know in 2024 There is no better tool in Poland for promoting a brand and building a reputation online than social media. To help…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach…
Planning PR activities on the Polish market? Without knowledge of the media market and good relations with journalists, it can be difficult. Or maybe you want to invest in an advertising campaign in traditional media and are…
Are you planning communications activities aimed at a Polish customer in the B2B sector? Knowing your industry and having a great product or service alone is not enough. Check out the latest data on…
Although executing influencer marketing campaigns all over the world looks quite similar – there are some local nuances that you should be aware of. Here are the best practices of influencer marketing in Poland.…
A strong brand with a good reputation usually sells well – this is an undeniable fact. However, it is worth remembering that it is not sales performance or share of the total market that…
According to data from the Central Statistical Office (GUS), the number of Poles over 50 years old is approaching 15 million, accounting for nearly 40% of the population. Reaching, understanding, and engaging with such…
Building the employer brand on a completely new market should start with one specific step: defining the Employee Value Proposition (EVP) – a set of unique values that a company offers to its employees.…
Understanding Generation Z: Reaching Young Poles Marketing efforts targeting the youngest audience have never been straightforward. Today, understanding how young Poles live, think, shop, and consume media is even more challenging. It requires not…
What trends will dominate Polish social media marketing in 2023? An insightful answer to this question is able to give your brand a decisive advantage in the coming year. And thus help it stand…
It might seem that creating a global Christmas campaign and releasing it in all European markets is enough to be successful. Nothing could be further from the truth. Although Christmas is celebrated similarly in…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new…