Is Poland a good market for luxury brands?
Yes. Poland is a relatively young luxury market, but it’s growing fast. Here’s a catch: Polish consumers buy luxury in their own way. What works in France, Germany, or the UK will not always…
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Polish Audiences & Consumer Behaviour
Is Poland a price-sensitive market in marketing communication?
Yes, price plays a major role in how Polish consumers shop. According to PwC, 59% of Poles name it as the most important purchasing factor. But winning Polish customers takes more than simply offering…
6 trends shaping social media in Poland right now
Scroll through a few global social media trend reports, and you’ll notice a pattern. Everyone talks about the same things. AI. Influencers. Short-form videos. But social media doesn’t work the same way in every…
15 currently booming business sectors in Poland
New energy is pulsing through the Polish economy. With record investments, innovation, and consumer demand, some industries are now growing faster than ever. We’ve rounded up 15 sectors that are now shaping Poland’s future.…
How do Poles buy? Facts and statistics you need to know
Poland is one of the fastest-growing markets in Europe. Import of products and services from other countries is increasing. It’s no surprise that more and more international brands are operating in Poland. The Polish…
9 mistakes when introducing Polish-made products to the British market
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one…
Social media in Poland for 2026 – statistics and marketing trends
Do you want to promote a brand and build a solid online reputation in Poland? Social media are one of the best places to do it. To help you with this, we’ve put together…
Top influencers in Poland – ALL 4 COMMS
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach…
Polish media market – 40 statistics you should know
Planning PR activities on the Polish market? Without knowledge of the media market and good relations with journalists, it can be difficult. Or maybe you want to invest in an advertising campaign in traditional media and are…
Polish B2B marketing – statistics and insights you should know
Are you planning communications activities aimed at a Polish customer in the B2B sector? Knowing your industry and having a great product or service alone is not enough. Check out the latest data on…
Best practices in influencer marketing in Poland
Although executing influencer marketing campaigns all over the world looks quite similar – there are some local nuances that you should be aware of. Here are the best practices of influencer marketing in Poland.…
Understanding generation Z: Reaching young Poles
Understanding Generation Z: Reaching Young Poles Marketing efforts targeting the youngest audience have never been straightforward. Today, understanding how young Poles live, think, shop, and consume media is even more challenging. It requires not…
Social media marketing to Polish Generation Z
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new…
Poles and Black Friday – what is the day like in Poland?
Black Friday is gaining in popularity in Poland every year. Unfortunately, Poles’ purchasing decisions are increasingly influenced by rising inflation. With rising costs, will Polish customers be more willing to take advantage of offers…
Brand heroes – the most interesting examples on the Polish market (and what can we learn from them?)
Online marketing research is clear – the mere presence of a brand hero on social media increases the number of shares and interactions with posts. The brand mascot attracts customers, arouses sympathy, evokes associations…
Polish social media marketing – the statistics you need to know in 2022
You can find the updated article here. There is no better tool in Poland for promoting a brand and building an image online than social media. To help you with this, we’ve put together…
Employer branding in Poland – a complete guide
According to the most recent employer branding data, the number of companies operating in Poland that declare a commitment to EB is around 25%. This means that, statistically, every fourth competitor of yours is…
6 things to do when marketing a product in Poland
Product marketing, unlike classic marketing, focuses exclusively on the process of marketing a specific product, promoting it and selling it to the right customer. It is like a link between the product itself and…