Is Poland a good market for luxury brands?
Yes. Poland is a relatively young luxury market, but it’s growing fast. Here’s a catch: Polish consumers buy luxury in their own way. What works in France, Germany, or the UK will not always…
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Polish Audiences & Consumer Behaviour
Is Poland a price-sensitive market in marketing communication?
Yes, price plays a major role in how Polish consumers shop. According to PwC, 59% of Poles name it as the most important purchasing factor. But winning Polish customers takes more than simply offering…
6 trends shaping social media in Poland right now
Scroll through a few global social media trend reports, and you’ll notice a pattern. Everyone talks about the same things. AI. Influencers. Short-form videos. But social media doesn’t work the same way in every…
15 currently booming business sectors in Poland
New energy is pulsing through the Polish economy. With record investments, innovation, and consumer demand, some industries are now growing faster than ever. We’ve rounded up 15 sectors that are now shaping Poland’s future.…
International SEO: Why do you need an SEO strategy in a new market?
Entering a new market where your band is not known can be quite a challenge. You are up against competitors who have already settled in and are most likely using SEO to their advantage.…
Effective travel and tourism PR – how to do it in Poland?
Poles love travelling, but reaching them takes more than big slogans and generic ads. Understanding their habits and well-targeted public relations activities can turn their travel dreams into bookings and brand loyalty. Do you…
How do Poles buy? Facts and statistics you need to know
Poland is one of the fastest-growing markets in Europe. Import of products and services from other countries is increasing. It’s no surprise that more and more international brands are operating in Poland. The Polish…
9 mistakes when introducing Polish-made products to the British market
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one…
Social media in Poland for 2026 – statistics and marketing trends
Do you want to promote a brand and build a solid online reputation in Poland? Social media are one of the best places to do it. To help you with this, we’ve put together…
Top influencers in Poland – ALL 4 COMMS
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach…
Polish media market – 40 statistics you should know
Planning PR activities on the Polish market? Without knowledge of the media market and good relations with journalists, it can be difficult. Or maybe you want to invest in an advertising campaign in traditional media and are…
Polish B2B marketing – statistics and insights you should know
Are you planning communications activities aimed at a Polish customer in the B2B sector? Knowing your industry and having a great product or service alone is not enough. Check out the latest data on…
Best practices in influencer marketing in Poland
Although executing influencer marketing campaigns all over the world looks quite similar – there are some local nuances that you should be aware of. Here are the best practices of influencer marketing in Poland.…
How to analyze brand sentiment in Poland effectively?
A strong brand with a good reputation usually sells well – this is an undeniable fact. However, it is worth remembering that it is not sales performance or share of the total market that…
4 most common mistakes in marketing to Poles over 50
According to data from the Central Statistical Office (GUS), the number of Poles over 50 years old is approaching 15 million, accounting for nearly 40% of the population. Reaching, understanding, and engaging with such…
How to define employee value proposition on the Polish market?
Building the employer brand on a completely new market should start with one specific step: defining the Employee Value Proposition (EVP) – a set of unique values that a company offers to its employees.…
Understanding generation Z: Reaching young Poles
Understanding Generation Z: Reaching Young Poles Marketing efforts targeting the youngest audience have never been straightforward. Today, understanding how young Poles live, think, shop, and consume media is even more challenging. It requires not…
Trends in Polish social media marketing that will dominate 2023
What trends will dominate Polish social media marketing in 2023? An insightful answer to this question is able to give your brand a decisive advantage in the coming year. And thus help it stand…