Cheap airline tickets, a convenient system for booking hotels or private flats, and the growing popularity of remote work, make more and more people in Poland decide to live on the go. On Instagram…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to…
Planning to promote your product among the Polish community in the UK? Well… get ready for a tough opponent. Poles in the UK are quite a specific, but interesting target group. When you approach…
Imagine the scenario. You have a great product or service. You do research and you notice that the Polish community in Great Britain will be one of the great target groups. You talk to…
Influencer. Contrary to appearances, their job is not only about adding photos in fashionable clothes and informing InstaStories about the content of their breakfast. It is a struggle to engage followers, respect competition and,…
No matter what you sell or how, your business needs good copy. Social media posts, company blog entries, mailing content, short ad slogans or sales text on a landing page – wherever writing is…
Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly…
Poland is one of the largest gaming markets in Europe, and Poles themselves are still waiting for new products. What is the gaming sector in Poland like? How to promote games for Poles? These…
Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It…
It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups…
During the lockdown, the Polish economy really suffered. The latest research on Polish consumers clearly shows that Poles have transferred almost all aspects of their lives to the Internet: work, signing documents, education, medical…
More and more Polish and foreign brands use the topic of ecology in their marketing activities and everyday communication in social media in Poland. Not only is there a growing trend of eco and…
Campaigns in social media in Poland are becoming more and more creative every year. Not only is the number of users of popular platforms growing, but also the number of brands themselves. Advertisers therefore…
According to the results of a survey carried out by the Institute of Public Affairs[1] Poles in Britain are still perceived as cheap labour, people who have come in order to support their families…
Polish business in the UK is definitely developing. Consequently, British and international brands that have ambitions to earn ‘Polish pound’, spring up like mushrooms. Unfortunately, when it comes to marketing, the reality is sad.…
The increase in income in Poland is still below the EU average. However, by 2022, it will be over 15 percent higher than the European average. Polish unemployment (currently amounting to 4.4 percent) is…
How important is closeness and physical touch in strengthening and maintaining relationships? Is social media just a “thief” of our time? Or maybe during this difficult time it can help us maintain and strengthen…