PR & marketing services in Poland for Tourism brands
Get your brand into the plans of Polish travellers
The Polish travel market is driven by habits. Poles return to places they know, follow familiar patterns and choose what already feels safe. Most trips happen in June and July, February, early May, and in the Christmas period. Europe dominates, and when travellers go further, they tend to choose well-known all-inclusive destinations.
From our perspective, entering this market is not about changing the market’s behaviour. It is about working with it. Our PR services for travel brands focus on making your offer fit naturally into how Poles already travel – while still giving them a reason to choose you.
We have worked with and delivered PR campaigns for brands such as Visit Malta, DFDS Seaways and Łódź Airport. These projects focused on building media visibility and attracting more travellers from Poland.
How does our PR support travel and tourism brands?
Good preparation and timing matter more than anything.
We can help you with:
- building media relations across general, lifestyle and travel media,
- creating press releases, guidance articles and expert interviews that position your travel destination or service,
- organising press trips from start to finish, including journalist and influencer invitations,
- developing influencer collaborations with carefully selected creators who match your audience,
- localising your communication so it reflects Polish travel habits, expectations and decision drivers.
We work with brands across the entire tourism ecosystem, including tourism boards, airlines, hotels, tour operators, transport networks, travel agencies, destination management companies, museums, local guides, and more.
We know where travel brands gets attention
Large horizontal platforms often deliver the strongest visibility, especially when combined with lifestyle and niche travel media. We secure placements across outlets such as Onet or WP, as well as travel-focused platforms like National Geographic Traveler Polska or Onet Podróże.
Our experts also work with lifestyle and women’s media, like Wysokie Obcasy or Vogue. This is where travel decisions are often shaped long before booking.
We go beyond classic PR
Tourism communication rarely lives in one channel. We support broader campaigns including OOH placements, advertising in shopping malls and cities, paid campaigns on online portals, radio spots, and selected TV ad formats.
We also help you activate presence at travel trade shows, fairs and industry events, where partnerships and long-term visibility are built. When needed, we support working with travel agencies to strengthen your market entry and distribution.
If you want your brand to be part of how Poles plan and book their trips, contact us!
Our clients
- Visit Malta
- DFDS Seaways
- Podkarpackie
- Lodz Airport
- AirGuru
- Pegasus Travel
