Brand PR services

Looking to grow your brand in Poland? You’re entering one of the most competitive and fast-moving PR markets in Europe. Brands that succeed don’t just translate their message – they reinvent it for a demanding audience and a media space. That’s where we step in!

Brand PR in Poland

Let’s start with the facts and numbers.

73% of Poles believe there are too many ads, and only 24% trust their messages. Brands need to look for other ways to spark customer interest (SW Research).
When choosing an online offer, Poles consider not only price and delivery costs but also credibility: reviews and previous brand experiences (Gemius).
More than 40% of Poles pay attention to the logos of the products they buy (SW Research).
Poles are increasingly drawn to brands engaged in ecological issues. 56% try to choose products that are more environmentally friendly (EKObarometr).
Nearly 29% of PR experts point to influencer collaborations as a growth area. Polish public relations agencies are following suit by blending traditional campaigns with influencer and content marketing.
With new EU regulations, over 3 thousand companies in Poland will soon be required to report on ESG issues. This makes sustainability communication one of the fastest-growing areas of PR. 21% of Polish agencies already name it a top priority.
PR in Poland is no longer limited to media relations. Agencies increasingly combine digital public relations, social media, analytics, and AI tools to maximise brand visibility and reach the right audience.

The Polish market is complex, highly competitive, and evolving fast. You need brand PR campaigns that combine local expertise, digital innovation, and strategic communication across multiple channels.

What our brand PR services include?

Media relations

We create and distribute press releases, articles, and expert commentary to top-tier Polish journalists and editors. Our specialists follow up to secure guaranteed media coverage across the media landscape and provide reporting.

Digital PR

From SEO-friendly content to backlink-building, we design campaigns that boost online visibility, attract your target audience, and strengthen brand awareness. Our digital PR services help you gain measurable results and support lead generation.

Influencer relations

We connect your brand with trusted influencers and thought leaders, combining trade and consumer campaigns for maximum impact. Whether B2B or B2C PR, we know how to get you in front of the right demographic.

ESG and CSR communication

As EU regulations expand, brands in Poland face growing demands for transparent reporting. We help companies develop creative narratives that highlight sustainability, social responsibility, and corporate governance.

Product PR

Whether it’s a new product or a refreshed brand strategy, we design bespoke PR campaigns that deliver coverage across national media outlets.

Executive PR

We position company leaders as industry experts and innovators, building thought leadership platforms through interviews and articles.

Adapting PR messages to Polish market

We adapt brand PR strategy and adjust the message so it resonates with Poles. Local media, cultural context, and even humour follow different rules. Instead of copy-pasting your global PR playbook, we adapt its trustworthy essence into a version that works here.

Who needs brand PR in Poland?

Brand PR services are essential for any company that wants to enter or strengthen its position in the Polish marketplace. They are particularly valuable for:

International companies expanding into Poland and needing to adapt their message to a new cultural and media environment.
B2B brands looking to establish trust and credibility with stakeholders, investors, and business partners.
B2C companies aiming to attract consumers, build visibility, and maintain brand awareness.
Start-ups and innovators that need creative PR campaigns to launch a new product or service and capture the attention of their Polish audience.
Organisations that want to refresh their communication, reposition their brand, or sustain long-term engagement.

If your objective is to win attention, earn trust, and build lasting relationships in Poland, good PR is not optional. It’s a strategic investment.

We have PR strategy experience across many sectors

Over the years, we’ve partnered with both national and international companies. We’ve helped them launch campaigns, refresh their communication strategies, and maintain brand visibility in Poland. Our portfolio includes work for global leaders as well as niche innovators across multiple sectors, proving that our experience in PR translates into results for every type of Polish audience.

We have delivered comprehensive PR services for international brands in finance, education, gaming, cosmetics, tourism, health, food & beverages, law, technology, fashion, and more. From B2B campaigns positioning companies as industry experts, to B2C PR designed to attract mass audiences, our work shows the breadth of our expertise.

Ready to make your brand stand out in Poland? Let’s talk! Our professionals are here to design a brand PR campaign that attracts your audience and strengthens your position in the market. Get in touch today and let’s start building your success story.