Challenge
The primary challenge of the PR campaign was highlighting the significance of the Inbalance grid’s entry into Poland (a country that ranks 13th in the EU in electric vehicle sales). Our press releases had to include market data that compared Poland to the rest of Europe. We decided to present the current gaps in Poland’s EV charging infrastructure, particularly in smaller towns. We also emphasized how the country must align with evolving European regulations on electromobility. Our main goal was to ensure the messaging effectively resonated with the media and the public.