Nearly 6 in 10 Polish pet owners use social media to research products before buying, but only 3 in 10 trust influencer content. That makes trust one of the biggest challenges for pet brands…
A beautiful product is no longer enough. In Poland’s home and living sector, some brands seem to appear everywhere. Others struggle to get noticed, despite having equally strong products. Let’s look at what helps…
The lead is one of the most important parts of every press release. Polish journalists decide within a few seconds whether the topic is worth reading further. A good lead immediately explains what happened,…
Some streaming platforms in Poland have huge content libraries and recognisable titles… but still feel almost invisible. Others are sitting on trends exploding across Polish internet culture, but barely anyone positions them that way.…
International brands often contact me thinking they need: But in reality, our first conversations are usually about something much bigger. They are about understanding:how to communicate in Poland in a way that actually works…
You can have the right product and the right influencer and… still fail. In Poland, health decisions are shaped by a mix of emotion, scepticism and the need for rational justification. Here are 5…
Is Poland a good market to launch and grow an electric vehicle brand in 2026? Yes – but only if your marketing strategy reflects how consumers actually think about EVs. Interest is rising, but…
Poland is building a credible position as a Central European financial hub. International attention stems from a solid economic foundation combined with a rapid shift towards digital finance. Here are 7 financial sectors currently…
Polish media are hunting for good stories. Some sectors are getting far more editorial oxygen than others. For brands that understand how newsrooms think, it is an opportunity to step in with the right…
Polish travellers love discovering new destinations. They just need someone to put those places on their radar. Many countries with huge potential stay unnoticed in Poland simply because no one is shaping their story…
Poland’s publishing market isn’t as predictable as it may seem. It’s driven by price-sensitive readers, demanding media landscape, and BookTok that can make or break the title overnight. If you want your books to…
Public relations activities for public institutions in Poland is nothing like running a commercial campaign. You’re speaking to one of the most sceptical audiences in Europe. Poles questions authority, distrusts political slogans, and demands…
Poles are learning more than ever. While the demand for education keeps rising, many global edtech brands remain almost invisible here. Here are 10 brands that – from our perspective – could gain a…
With a stable economy, a central location in Europe and a robust industrial base, Poland is no longer seen merely as a place to manufacture. It’s becoming a strategic market in its own right.…
Are you planning to expand your brand into the Polish market? To gain favor with Polish customers and establish good media relations, your PR efforts need to align with the local realities. How does…
Sustainable Fashion Promotion in Poland: How It Impacts Brand PR? The current state of the fashion world is evident to everyone. In response to the omnipresent fast fashion, the concept of sustainable fashion has…
The TikTok platform has instantly won the hearts of people from all over the world. If you are a marketer or run your own business, you can no longer ignore its advertising potential. The…
In 2022, every business owner already knows that a strong employer brand is one of the most important elements of a well-functioning business. Employer branding (both external and internal) is being talked about more…