Is Poland a good market to launch and grow an electric vehicle brand in 2026? Yes – but only if your marketing strategy reflects how consumers actually think about EVs. Interest is rising, but purchase decisions are still shaped by price sensitivity, infrastructure concerns, and a need for trust. Here are the most effective online…
Poland is building a credible position as a Central European financial hub. International attention stems from a solid economic foundation combined with a rapid shift towards digital finance. Here are 7 financial sectors currently gaining the biggest media attention here. 1. Personal finance apps Data shows that Poles are building up more savings, but still…
Polish media are hunting for good stories. Some sectors are getting far more editorial oxygen than others. For brands that understand how newsrooms think, it is an opportunity to step in with the right data and expert voice. Here are 8 business sectors currently attracting Polish media attention! 1. Healthcare services The healthcare services sector has…
Polish travellers love discovering new destinations. They just need someone to put those places on their radar. Many countries with huge potential stay unnoticed in Poland simply because no one is shaping their story for this market. Here are 10 destinations that could become Polish favourites… the moment they get the right public relations! 1.…
Poland’s publishing market isn’t as predictable as it may seem. It’s driven by price-sensitive readers, demanding media landscape, and BookTok that can make or break the title overnight. If you want your books to stand out here, you need to understand these mechanics. Here are 8 PR lessons every international publisher should know before entering…
Public relations activities for public institutions in Poland is nothing like running a commercial campaign. You’re speaking to one of the most sceptical audiences in Europe. Poles questions authority, distrusts political slogans, and demands proof rather than promises. Institutions that manage to build credibility can unlock extraordinary engagement and social impact. Let’s see how we…
Poles are learning more than ever. While the demand for education keeps rising, many global edtech brands remain almost invisible here. Here are 10 brands that – from our perspective – could gain a lot by entering Poland with a smart PR and communications strategy. 1. uTalk uTalk is a language app offering courses in…
With a stable economy, a central location in Europe and a robust industrial base, Poland is no longer seen merely as a place to manufacture. It’s becoming a strategic market in its own right. But simply having a presence in this market is not enough. So how do you build a communication strategy that works?…
Are you planning to expand your brand into the Polish market? To gain favor with Polish customers and establish good media relations, your PR efforts need to align with the local realities. How does Polish PR differ from that in the USA and the UK? Get insights from a Polish public relations agency that specializes…
Sustainable Fashion Promotion in Poland: How It Impacts Brand PR? The current state of the fashion world is evident to everyone. In response to the omnipresent fast fashion, the concept of sustainable fashion has gained strength. In the face of growing environmental and social awareness in Poland, sustainable fashion is on the rise. However, in…