In 2022, every business owner already knows that a strong employer brand is one of the most important elements of a well-functioning business. Employer branding (both external and internal) is being talked about more…
Although until recently every second drug bought in Polish pharmacies was produced by Polish manufacturers, today this number is only one third. The share of the domestic pharmaceutical industry is decreasing, and the import…
Your company is entering the Polish market and you are looking for Polish employees? Or maybe you already have a branch office in Poland, but you want to take care of your employer image…
Only a few years ago, cooperation with a Polish PR agency was much cheaper than the cost of similar services on the Danish, German, French or, above all, British markets. Today, the differences in…
Basing product marketing on cooperation with influencers is one of the activities that have recently enjoyed considerable popularity in Polish marketing. No wonder – using an influencer not only builds brand awareness and brand…
Do you operate in the English market and want to reach Poles living in England? Pick whichever platform you’re on, set your ad to all Poles in the country, add your standard content, translate…
As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion,…
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data…
In these times of fashion for a healthy lifestyle, the fitness industry in Poland is experiencing its best period. Poles have become enamoured with practically everything related to it: healthy food, sports equipment, exercise…
In the Polish market, there are approximately 1200 cosmetic companies. According to the Polish Investment and Trade Agency survey “The Cosmetics Sector,” in terms of value, the Polish cosmetics market ranks 5th in the…
It is a tough nut to crack for a foreign food company to enter and stay in the Polish market. Well, Poles are not the easiest customers to satisfy in this respect. They are…
In marketing and public relations, the beginning of the year is a beautiful time for summaries, reports and making ambitious plans for the future. However, all self-respecting PR professionals know that it is not…
2020 saw a massive revolution in the world of public relations in Poland. The Covid-19 pandemic made a well-functioning, well-oiled Polish PR department invaluable – especially when sales communication became more focused on dialogue…
2020 was a year of many revolutions – not only in the everyday life of ordinary people, but also for most brands. The way (and time) of using social media changed, as did the…
Press materials sent to journalists are one of the basic tools for building media relations in Poland. The latest research reports that as many as 77% of Polish journalists use them in their work.…
In recent years, many interesting PR campaigns have abounded in Poland. More and more brands use creative ways to reach their audience to build a positive image: both through traditional media, social media and outdoor…
Do you manage a foreign brand and want to reach customers from Poland using social media? Firstly, you have to know that applications that are popular in the US or Great Britain will not…
As a foreign company, how do you set about starting PR in Poland? What are the most popular and effective types of PR campaigns in Poland? Who to contact for help in carrying out…