Poles are learning more than ever. While the demand for education keeps rising, many global edtech brands remain almost invisible here. Here are 10 brands that – from our perspective – could gain a…
With a stable economy, a central location in Europe and a robust industrial base, Poland is no longer seen merely as a place to manufacture. It’s becoming a strategic market in its own right.…
Are you planning to expand your brand into the Polish market? To gain favor with Polish customers and establish good media relations, your PR efforts need to align with the local realities. How does…
Sustainable Fashion Promotion in Poland: How It Impacts Brand PR? The current state of the fashion world is evident to everyone. In response to the omnipresent fast fashion, the concept of sustainable fashion has…
The TikTok platform has instantly won the hearts of people from all over the world. If you are a marketer or run your own business, you can no longer ignore its advertising potential. The…
In 2022, every business owner already knows that a strong employer brand is one of the most important elements of a well-functioning business. Employer branding (both external and internal) is being talked about more…
Although until recently every second drug bought in Polish pharmacies was produced by Polish manufacturers, today this number is only one third. The share of the domestic pharmaceutical industry is decreasing, and the import…
Your company is entering the Polish market and you are looking for Polish employees? Or maybe you already have a branch office in Poland, but you want to take care of your employer image…
Only a few years ago, cooperation with a Polish PR agency was much cheaper than the cost of similar services on the Danish, German, French or, above all, British markets. Today, the differences in…
Basing product marketing on cooperation with influencers is one of the activities that have recently enjoyed considerable popularity in Polish marketing. No wonder – using an influencer not only builds brand awareness and brand…