Some food brands don’t lack awareness. They lack a local narrative. From a PR agency perspective, this is one of the clearest missed opportunities in Polish food communication. Here are 10 food brands where the potential is already there, just waiting to be used. 1. Huy Fong Foods Huy Fong Foods Sriracha holds almost cult…
With nearly 3 million people working in manufacturing and over 180,000 industrial companies, Poland is one of the largest production economies in the EU. For international brands, it’s a high opportunity – but a highly competitive market. Here are principles to help manufacturing companies succeed on Polish social media, based on our experience in communication…
At first, it doesn’t sound like a good match. On one hand, we have serious institutions and legal regulations. On the other – Instagram carousels and funny TikToks. And yet, many brands from the financial sector are successfully investing in collaborations with Polish content creators. So how do you build an influencer marketing campaign for…
Poland’s social media scene is one of the liveliest in the CEE region. According to the 2024 DataReportal report, 26 million Poles – that’s around 70% of the population – use social media regularly. Facebook, Instagram and TikTok are the main players here, especially for brands in the FMCG sector. More than half of all…
Poland is becoming one of the most digitally mature markets in Europe. With over 92% of businesses using some form of digital tools to reach and manage their audiences, the appetite for marketing technology is strong. The market is expected to grow by over 10% annually. But how to promote a new martech brand here?…
Influencer marketing in Poland is already doing better than well. Content, where influencer engagement is key, is no longer an exclusive nice-to-have, but an absolute staple that is not only driven by your competition, but… is simply demanded by the consumer themselves! What should promoting with influencers look like in 2025? What do you need…
Are you planning to enter the Polish market, intensify your PR activities or advertise? Choosing the right media channels to communicate your products or services can make or break your effectiveness. Poland offers many traditional media outlets and digital platforms that shape public opinion of Poles. Where should your brand be visible to make a…
Are you active in the beauty industry on the Polish market, but you are tired of boring Instagram Stories? You are not alone. Consumers are tired of it, too. Yes, influencer marketing in Poland – especially in the beauty industry – is slowly losing its credibility. So, you will either be creative, or disappear into…
Are you a marketer who dreams about Polish clientele? Here are the 10 best ways of promoting your products or services to the Polish audience in the UK! Polish immigrants in the United Kingdom The UK Office for National Statistics estimates that there are around 700,000 Poles currently living in the United Kingdom, with approximately…
Although PR and SEO might seem like two separate elements of communications efforts, the reality is quite the opposite. They can be successfully combined by using the power of digital media. Here is how we develop and execute digital PR strategies for our clients in the Polish market. What is SEO (digital) PR? SEO PR…