It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular…
Poles – who are on Facebook and who on Twitter or Instagram? The latest research shows that over 80.3% of Poles use the Internet. Facebook, Twitter and Instagram are growing in strength among Polish…
Currently, there are many airlines from all over the world that fly to and from Poland. Some are low-cost airlines (and their number is systematically increasing), some are regular lines. The former mostly focus…
Teens are a particularly demanding target group for all marketers. Communication with them is a constant pursuit of the latest, hottest trends. The fashion industry faces an even bigger challenge — whether demanding teenagers…
Investor relations are activities aimed at building and maintaining positive relationships with the investor environment of an organisation that, with shareholders, potential shareholders, strategy investors, and other entities that constitute the basis and support…
6 steps of activity in social media Set the game plan, that is: present your brand to recipients, offer them valuable, free content, raise engagement and curiosity, build relationships and trust. The result: clients…
When we think about the future, most of us can say that it is unpredictable. For instance, who could have predicted more than a year ago, that in 2016 we would have major changes…