Competitions organisation and event marketing

Video and podcasts are no longer about being visible or creative. They have become tools for building trust, explaining complexity and giving brands a human voice. We work with international clients to design video and audio content that supports their long-term communication in Poland.

Video and podcasts in marketing efforts in Poland

Video and audio content consumption in Poland is far from niche.

According to the „Digital 2025: Poland” report, online video is ubiquitous in the digital landscape. YouTube alone reached around 29 million users in early 2025. It’s 75.6% of the entire population. Social media remains strong, with over 29 million active Polish users engaging with multiple platforms each month.

Audio shows a similar level of adoption. A 2025 study on podcast audiences (Podcast Listeners in Poland) shows that nearly one third of Poles listen to podcasts at least weekly, while over 41% do so at least once a month. This represents approximately 8.4 million weekly listeners and close to 11 million monthly listeners.

For brands, this means podcasts and video content are no longer experimental formats. They are actively used across marketing campaigns and social media. They can support brand communication, explain products or services, and drive engagement. The real difference is not whether a brand uses them, but whether it has an effective video marketing strategy – and knows how to create engaging content like a pro. And this is what we do.

Let's turn your video and podcasts into impact

Audio and video formats are already part of the environment you compete in. They are widely used across everyday marketing and social media channels. What matters today is using this type of content marketing as part of a strategy.

Here’s how our we do it:

Expert and interview-based videos

Expert videos, interviews and talking head videos are commonly used to explain complex topics and position expertise. In Poland, these formats work well in B2B communication, where video content supports credibility and long-term engagement. We design interview-led videos that help showcase knowledge, highlight key experts such as a CEO or entrepreneur, and inform the viewer across media.

Tutorials and FAQ videos

Poles actively look for guidance before they commit, especially in categories that involve onboarding, configuration or repeat usage. Well-designed training videos and one good tutorial often replace long manuals and improve the user experience. We design content that is structured, concise and easy to follow. From deciding what to show, through selecting the software, to planning how knowledge is visually captured, we focus on usefulness. The goal is to enhance understanding and confidence by using the power of video, not overwhelm.

Brand culture and behind-the-scenes video

In Poland, credibility is built through transparency. Content that captures everyday processes, production spaces or key moments in the life of a company works because it feels grounded. We conduct behind-the-scenes projects with an impactful narrative in mind. We plan what should be shown, manage on-site capture, and turn raw material into high-quality videos, ready for distribution across selected video platforms.

Social media videos and shorts

Short video content creation is a core part of Polish marketing. We create and edit video content tailored for platforms such as Instagram, LinkedIn or TikTok, focusing on clarity, platform behaviour and audience engagement, rather than just trend-driven visuals.

Videos for marketing campaigns and promotional use

Video plays a central role in modern marketing campaigns. We develop engaging video scenarios and concepts that support wider marketing strategies. This includes promotional video and ad formats designed to highlight key messages, support video marketing efforts and improve recall.

Marketing podcasts

Brand podcasts are used as long-form content to build authority, loyalty and deeper relationships with audiences. We design concepts built around expert interviews, guest conversations and recurring episodes. Podcast formats work particularly well when you need to explain complexity, share insight and build sustained engagement.

Content repurposing and editing

A single recording session can be adapted into short video, social media clips, long-form content and podcast episodes. We help companies publish and distribute video and audio across multiple channels.

How do we work with video and audio content?

When you work with us, content is not treated as standalone asset or creative add-on. It is planned as part of bigger strategy that supports your wider communication goals.

Content strategy

We start with what you actually need to achieve. Based on that, we choose formats that fit your communication style and audience expectations. Whether you act as a creator yourself or work with internal teams, we help translate expertise into audio or video strategy.

Concepts and scripts

We focus on concepts that are easy to execute, easy to understand and easy to reuse. This approach improves efficiency and keeps the production aligned with marketing priorities.

Production management

You don’t have to coordinate everything yourself. As an agency, we oversee the process end to end, making sure recordings, edits and formats stay consistent with your positioning.

Content promotion

Once content is live, we help you boost its value by adapting it for different channels and moments. A single recording can support multiple touchpoints without losing coherence or quality.

Podcasts with a practical purpose

You get a structure that supports authority, regularity and long-term relevance. The tone stays conversational, but the goal is always strategic.

If you are looking for a partner who understands how video and audio work in actual PR communication, we should talk. We help brands and marketers turn ideas into content that supports their long-term goales. Get in touch to see how we can work together!