Market research is not just spreadsheets and numbers. When done right, it becomes powerful fuel for PR, media visibility, and business growth in Poland. But how to do it right? Here are 5 ways financial brands can turn data into good headlines and communication impact. 1. Turning data into news and headlines In the Polish…
Content marketing is currently one of the most effective and legally safest promotional tools in the Polish B2C healthcare sector. But how do you create content that grabs attention, builds trust, and doesn’t breach strict regulations? Here’s how to navigate content marketing successfully without falling into the trap of illegal advertising. The role of content…
20 million people of Polish origin live outside the country. Therefore, the demand for sending money to family or friends living abroad is growing. Poles are looking for the cheapest and best ways to transfer money easily. This market is expanding, but gaining the trust of distrustful Polish customers is not easy. How do we…
At the beginning of 2023, new regulations governing the advertising of clinics and facilities offering services related to aesthetic medicine were introduced in Poland. This change significantly limited the possibilities of promoting this industry online. Fortunately, there are still effective ways to advertise totally legally. What are they? Let’s find out! Table of Contents Promotion…
Advertising on platforms like YouTube, Instagram, and TikTok is becoming increasingly common in Poland. Foreign brands from various industries are readily choosing these channels to promote their products to Polish customers. However, for advertising to be effective, it must be legal. Here’s a guide to social media law for marketers. Table of contents Polish regulations…
Conducting marketing activities for a company with banking and financial services in Poland can be like wandering around in a fog. Especially when you are not aware of the many complexities of Polish law. It is enough to use too small a font on a graphic to infringe one of the iron rules of advertising…
In Poland, the topic of medical cannabis has been of great interest for many years. The laws regarding the legality of their use, cultivation and promotion to customers are changing all the time. So how to promote medical cannabis legally in Poland? Here is a guide for 2023! Table of contents: What is medical cannabis?…
With regard to the strictness of regulations on the advertising of alcoholic products, Poland is one of Europe’s leaders, right next to Sweden, Iceland and Norway. In theory, it is… the promotion of alcohol. Does this mean that a wine or beer brand has no chance of legal marketing communication? Not necessarily. See how to…
Content marketing is one of the most important and effective forms of communication for brands in the financial sector. In Poland, the financial industry is considered to be a complicated one – most Poles use experts’ help when looking for credit offers, investing or tax issues. Explaining financial complexities to them in a simple, accessible…
In 2020, Poles spent over 39 billion zlotys on alcohol of different types. Premium spirits enjoyed considerable popularity – Polish consumers for the first time in history reached for more expensive spirits (whisky, gin, tequila) more often than for cheaper ones. For the owners of alcohol brands it is a clear signal that Poland is…