It might seem that creating a global Christmas campaign and releasing it in all European markets is enough to be successful. Nothing could be further from the truth. Although Christmas is celebrated similarly in…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new…
Planning comms marketing activities in Poland? Here’s everything you need to know about this market to get started. Read our summary of the most important data for Poland. Table of contents: Population of Poland…
Conducting PR activities in cooperation with an experienced agency makes it much easier for a company to communicate externally. This principle is particularly important for brands that operate abroad. Every market is different, so…
Black Friday is gaining in popularity in Poland every year. Unfortunately, Poles’ purchasing decisions are increasingly influenced by rising inflation. With rising costs, will Polish customers be more willing to take advantage of offers…
Almost 83% of Poles over the age of 13 actively use social media. On average, they spend almost two hours there every day, according to data from this year’s Hootsuite Social Media Trends 2022…
Online marketing research is clear – the mere presence of a brand hero on social media increases the number of shares and interactions with posts. The brand mascot attracts customers, arouses sympathy, evokes associations…
You can find the updated article here. There is no better tool in Poland for promoting a brand and building an image online than social media. To help you with this, we’ve put together…
According to the most recent employer branding data, the number of companies operating in Poland that declare a commitment to EB is around 25%. This means that, statistically, every fourth competitor of yours is…
Product marketing, unlike classic marketing, focuses exclusively on the process of marketing a specific product, promoting it and selling it to the right customer. It is like a link between the product itself and…
June is Pride Month for the LGBT+ community in many countries. It is celebrated around the world with equality marches and the symbol of the rainbow flag. In the USA or the UK, the…
Year after year, marketing practitioners in Poland are making collaboration with influencers an increasingly important part of brand communication. This trend remains the same in almost every industry – from automotive to technology and…
According to the latest data, there are approximately 700,000 Poles living in Britain today. That’s 700,000 people who may be willing to use your product or service. Provided you reach them skillfully. Ethnic marketing…
Millennials, i.e. the generation of people born – according to various divisions – between 1980-2000 or 1980-1996. In Poland alone there are about 10 million of them. It is estimated that by 2025 they…
There’s no denying it – today, the vast majority of brands’ promotional activities on the Polish Internet focus primarily on young customers, i.e. the millennials and Generation Z. Thus, Generation X (people born between…
Poles are the largest national minority in the UK, and Polish is the second most popular language spoken in the country. Ignoring such a powerful target group would be a serious mistake, both on…
Are you looking for valuable employees in the Polish market? Without the right employer branding strategy, it will be hard for you to attract and retain the strongest players in the employee market. To make…
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should…