Pani wina Pani kawa / Retail

Background

Our client is a start-up coffee shop chain.

Challenge

The objective of the campaign was to launch this new coffee shop chain on the Polish market and give the brand a very Polish and slightly nostalgic, artistic, feel.

What did we do?

We planned and executed a launch PR campaign that included the following:

  • strategy planning (key messages, target audiences, USP)
  • local and national proactive and reactive PR activities
    in women’s, lifestyle, consumer and business media
  • sourcing a celebrity chef for cooperation
  • press releases
    interviews
  • advisory articles
  • producing content for sponsored radio programmes
  • Facebook campaign
    competitions in the media and on blogs
  • blogger relations
  • promotion of a tasting event
  • marketing consultancy.

Outcomes

The brand was successfully launched onto the Polish market. We generated over 60 articles within the first 3 months of the campaign.