Polish travellers love discovering new destinations. They just need someone to put those places on their radar. Many countries with huge potential stay unnoticed in Poland simply because no one is shaping their story for this market. Here are 10 destinations that could become Polish favourites… the moment they get the right public relations! 1.…
Poland’s publishing market isn’t as predictable as it may seem. It’s driven by price-sensitive readers, demanding media landscape, and BookTok that can make or break the title overnight. If you want your books to stand out here, you need to understand these mechanics. Here are 8 PR lessons every international publisher should know before entering…
New energy is pulsing through the Polish economy. With record investments, innovation, and consumer demand, some industries are now growing faster than ever. We’ve rounded up 15 sectors that are now shaping Poland’s future. Discover where global brands are expanding and how the right PR and marketing strategy can help yours do the same! 1.…
Background A Government Organization launched a nationwide health awareness campaign in Poland. The initiative, part of a wider European initiative, aimed to educate the public on cancer pre-vention, diagnostics, screening, and research. A branded vehicle travelled to five cities, stopping at local festivals and cultural events to reach people across all age groups. At each…
Poland has become one of Europe’s most competitive and attractive tech talent markets. Yet even global brands with strong reputations often remain invisible to local candidates. Here’s a look at the tech companies that could gain the most by investing in employer branding – from the agency perspective. Strategy Strategy (formerly MicroStrategy) operates a big global…
Public relations activities for public institutions in Poland is nothing like running a commercial campaign. You’re speaking to one of the most sceptical audiences in Europe. Poles questions authority, distrusts political slogans, and demands proof rather than promises. Institutions that manage to build credibility can unlock extraordinary engagement and social impact. Let’s see how we…
With nearly 3 million people working in manufacturing and over 180,000 industrial companies, Poland is one of the largest production economies in the EU. For international brands, it’s a high opportunity – but a highly competitive market. Here are principles to help manufacturing companies succeed on Polish social media, based on our experience in communication…
Poles are learning more than ever. While the demand for education keeps rising, many global edtech brands remain almost invisible here. Here are 10 brands that – from our perspective – could gain a lot by entering Poland with a smart PR and communications strategy. 1. uTalk uTalk is a language app offering courses in…
Poland’s cosmetics market is one of Europe’s most dynamic beauty sectors. It offers unique insights into what drives purchasing decisions and market growth. Let’s explore the key facts and figures every cosmetics brand should know about Poland! Market size, structure, and growth dynamics Poland’s beauty scene isn’t just big. It’s one ot the top countries…
Poland is one of Europe’s hidden gems for educational platforms. But entering this market takes more than a catchy ad. You need to understand what makes Polish customers tick. Here’s exactly how to do it! Poland – an attractive market for educational platforms SW Research shows that 49% of Poles have already used online courses…
At first, it doesn’t sound like a good match. On one hand, we have serious institutions and legal regulations. On the other – Instagram carousels and funny TikToks. And yet, many brands from the financial sector are successfully investing in collaborations with Polish content creators. So how do you build an influencer marketing campaign for…
Content marketing is currently one of the most effective and legally safest promotional tools in the Polish B2C healthcare sector. But how do you create content that grabs attention, builds trust, and doesn’t breach strict regulations? Here’s how to navigate content marketing successfully without falling into the trap of illegal advertising. The role of content…
With a stable economy, a central location in Europe and a robust industrial base, Poland is no longer seen merely as a place to manufacture. It’s becoming a strategic market in its own right. But simply having a presence in this market is not enough. So how do you build a communication strategy that works?…
We’re thrilled to support Nordspace – a Lithuanian company offering smartly managed business units tailored to the needs of micro and small businesses. Their flexible units, starting from 40m², are designed for various purposes: small-scale production, warehousing, office work, or client-facing services. Equipped with electricity, water systems, and security monitoring, each unit can be managed…
Poland’s social media scene is one of the liveliest in the CEE region. According to the 2024 DataReportal report, 26 million Poles – that’s around 70% of the population – use social media regularly. Facebook, Instagram and TikTok are the main players here, especially for brands in the FMCG sector. More than half of all…
