Poland is building a credible position as a Central European financial hub. International attention stems from a solid economic foundation combined with a rapid shift towards digital finance. Here are 7 financial sectors currently gaining the biggest media attention here. 1. Personal finance apps Data shows that Poles are building up more savings, but still…
In Poland, beauty brands don’t win attention just by doing events. They win it by doing it right. The market is crowded, influencers are selective, and journalists have seen it all. If you’re planning to promote a foreign beauty brand in Poland, here are some of the event formats that actually get noticed and covered,…
Polish media are hunting for good stories. Some sectors are getting far more editorial oxygen than others. For brands that understand how newsrooms think, it is an opportunity to step in with the right data and expert voice. Here are 8 business sectors currently attracting Polish media attention! 1. Healthcare services The healthcare services sector has…
PR for tech brands entering Poland. How to get noticed by the media? What makes the Polish media landscape different? Poland’s media reality is shaped by three forces you cannot ignore: First, Poland is a portal market. Major horizontal platforms such as Onet, WP and Interia often outperform many traditional outlets in online reach. It…
Some international beauty brands available in Polish drugstores are highly active on social media abroad – but not in Poland. Here, the hype is driven by users, influencers and retailers, not the brands themselves. From a PR agency perspective, these are the 10 brands with big, but untapped potential in Poland. 1. Essence Cosmetics Wyświetl…
Market research is not just spreadsheets and numbers. When done right, it becomes powerful fuel for PR, media visibility, and business growth in Poland. But how to do it right? Here are 5 ways financial brands can turn data into good headlines and communication impact. 1. Turning data into news and headlines In the Polish…
Some food brands don’t lack awareness. They lack a local narrative. From a PR agency perspective, this is one of the clearest missed opportunities in Polish food communication. Here are 10 food brands where the potential is already there, just waiting to be used. 1. Huy Fong Foods Huy Fong Foods Sriracha holds almost cult…
The Polish financial market is heavily regulated and operates in an environment of uncertainty and low trust. What works in content marketing for lifestyle or consumer brands often fails completely in finance. Here, communication has to play by different rules. This is how financial brands can build effective content marketing in Poland by relying on…
Polish travellers love discovering new destinations. They just need someone to put those places on their radar. Many countries with huge potential stay unnoticed in Poland simply because no one is shaping their story for this market. Here are 10 destinations that could become Polish favourites… the moment they get the right public relations! 1.…
Poland’s publishing market isn’t as predictable as it may seem. It’s driven by price-sensitive readers, demanding media landscape, and BookTok that can make or break the title overnight. If you want your books to stand out here, you need to understand these mechanics. Here are 8 PR lessons every international publisher should know before entering…
We are proud to support My Luxoria, a Croatian premium villa rental brand offering a curated portfolio of over 1,000 luxury properties across Croatia, as it strengthens its presence in the Polish market. Recognised for its carefully selected villas, local expertise, and personalised approach, My Luxoria delivers high-end travel experiences tailored to the expectations of…
New energy is pulsing through the Polish economy. With record investments, innovation, and consumer demand, some industries are now growing faster than ever. We’ve rounded up 15 sectors that are now shaping Poland’s future. Discover where global brands are expanding and how the right PR and marketing strategy can help yours do the same! 1.…
Background A Government Organization launched a nationwide health awareness campaign in Poland. The initiative, part of a wider European initiative, aimed to educate the public on cancer pre-vention, diagnostics, screening, and research. A branded vehicle travelled to five cities, stopping at local festivals and cultural events to reach people across all age groups. At each…
Poland has become one of Europe’s most competitive and attractive tech talent markets. Yet even global brands with strong reputations often remain invisible to local candidates. Here’s a look at the tech companies that could gain the most by investing in employer branding – from the agency perspective. Strategy Strategy (formerly MicroStrategy) operates a big global…
Public relations activities for public institutions in Poland is nothing like running a commercial campaign. You’re speaking to one of the most sceptical audiences in Europe. Poles questions authority, distrusts political slogans, and demands proof rather than promises. Institutions that manage to build credibility can unlock extraordinary engagement and social impact. Let’s see how we…
