LTTS / Technology


In 2022, L&T Technology Services Limited (LTTS), a global leading pure-play engineering services company, chose Cracow, Poland, to establish its new Engineering, Research and Development (ER&D) centre in Europe, focusing on automotive, mobility, and hi-tech. According to LTTS’ global delivery model, this centre was an extension of its engineering centres located in Munich, Gothenburg and Jerusalem, bringing in specialised skills along with local talent.

What did we do?

Our main focus was on media relations before, during, and after the event. It was our role to provide advice about how to organise the event, invite local journalists, as well as service the media during the inauguration event. Following the launch, we continued to build brand positioning in automotive, business, technology, IT and industry-related media.


Poland has a reputation for providing top-of-the-line technical education, an academic ecosystem, and an innovative infrastructure that produces cutting-edge engineers. With plans to hire 300 engineers in the next three years, LTTS needed a PR partner to position its brand in Poland. In May, the global engineering services company opened its doors to potential employees and offered exciting long-term career opportunities.

The results

From May to the October of 2022 year, we secured 73 publications in Polish media, including top tier media outlets, such as: Puls Biznesu, My Company Polska, Computer World Polska,, Polska Times, Super Express. The AVE was 36,000 EURO (172,000 PLN).