Challenge
Poland has a reputation for providing top-of-the-line technical education, an academic ecosystem, and an innovative infrastructure that produces cutting-edge engineers. With plans to hire 300 engineers in the next three years, LTTS needed a PR partner to position its brand in Poland. In May, the global engineering services company opened its doors to potential employees and offered exciting long-term career opportunities.
What did we do?
Our main focus was on media relations before, during, and after the event. It was our role to provide advice about how to organise the event, invite local journalists, as well as service the media during the inauguration event. Following the launch, we continued to build brand positioning in automotive, business, technology, IT and industry-related media.