In recent years, Poles have discovered this country as a great European tourist destination.
The number of Polish tourists has been increasing year on year and hasn’t changed much despite the COVID-19 pandemic. Poles were one of the top 5 most visited nations.
To further increase awareness of the country in Poland, the country’s tourism organisation invested in marketing and PR activities in the fourth quarter of 2022. This was particularly important as its authorities planned to open its regional office in Warsaw.