What do you need to know about the Polish VOD market? Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand. The local customer is more likely to use services or…
The beauty products sector in Poland is an exceptionally dynamic industry, but domestic customers are waiting for new cosmetic segments that are able to conquer the local market. Your brand needs a very specific strategy to win the hearts of local consumers, but when you win their favour, you won’t complain about a lack of…
In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators more broadly. Hence, the popularity of cooperation, among others, with thematic YouTubers, as well as podcasters and bloggers who are still…
Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It is impossible to judge what will turn out to be the dominant trend one hundred percent and on what we will…
Poles willingly buy cosmetics in chemists, as this is consistently the most popular sales channel of beauty products, although cosmetics are also offered in discount stores. Experts predict that in the course of time chemists will specialize even more and will invest in the more well-off customer, as well as products from the mid-upper and…