Are you planning to enter the Polish market, intensify your PR activities or advertise? Choosing the right media channels to communicate your products or services can make or break your effectiveness. Poland offers many traditional media outlets and digital platforms that shape public opinion of Poles. Where should your brand be visible to make a…
Are you active in the beauty industry on the Polish market, but you are tired of boring Instagram Stories? You are not alone. Consumers are tired of it, too. Yes, influencer marketing in Poland – especially in the beauty industry – is slowly losing its credibility. So, you will either be creative, or disappear into…
Poles love travelling, but reaching them takes more than big slogans and generic ads. Understanding their habits and well-targeted public relations activities can turn their travel dreams into bookings and brand loyalty. Do you want to encourage Poles to visit your country, city, region, hotel, or airline? Here’s your guide to Polish destination PR –…
Are you a marketer who dreams about Polish clientele? Here are the 10 best ways of promoting your products or services to the Polish audience in the UK! Polish immigrants in the United Kingdom The UK Office for National Statistics estimates that there are around 700,000 Poles currently living in the United Kingdom, with approximately…
Although PR and SEO might seem like two separate elements of communications efforts, the reality is quite the opposite. They can be successfully combined by using the power of digital media. Here is how we develop and execute digital PR strategies for our clients in the Polish market. What is SEO (digital) PR? SEO PR…
20 million people of Polish origin live outside the country. Therefore, the demand for sending money to family or friends living abroad is growing. Poles are looking for the cheapest and best ways to transfer money easily. This market is expanding, but gaining the trust of distrustful Polish customers is not easy. How do we…
Poland is one of the fastest-growing markets in Europe. Import of products and services from other countries is increasing. It’s no surprise that more and more international brands are operating in Poland. The Polish market is highly attractive – a number of people are shopping more and more both in physical stores and online. If…
In Poland, the gaming industry is now worth around PLN 12 billion. According to “The Game Industry of Poland” study, even 20 million Poles are active game players. How to plan effective digital marketing strategies for the gaming industry focused on Polish gamers? Polish gamer – who is he? The gaming sector in Poland plays…
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one of the biggest minor ethnic groups, without hiring a PR or digital marketing agency. They won’t, however, always succeed. So, what…
The use of AI in PR has been one of the more controversial topics for some time now. It arouses very strong emotions in the industry, as it is basically unclear whether its representatives will develop their capabilities or lose their jobs as a result. Unfortunately, the general trend in the market is that often…