5 most famous campaigns with Polish influencers of 2020

It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising budgets, brand communication had to be significantly reduced. Many long-term contracts with Polish influencers were terminated, and instead, grassroots or social…

The biggest Polish influencers part 2

In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators more broadly. Hence, the popularity of cooperation, among others, with thematic YouTubers, as well as podcasters and bloggers who are still…

Social media marketing – 5 trends for 2021

Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It is impossible to judge what will turn out to be the dominant trend one hundred percent and on what we will…

The importance of multicultural marketing

It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups by means of uniform marketing messages. What exactly is multicultural marketing, what are its goals and why should you incorporate it…

Which social networking sites really matter in Poland?

Table of Contents: Are you planning activities in social media in Poland? Be careful – it’s not profitable to advertise everywhere! Polish recipients and the websites they use on a daily basis differ slightly from those from the United States, the UK or Western Europe. Poles prefer Messenger to WhatsApp, they rarely share their lives…

Poles and online shopping during the pandemic

During the lockdown, the Polish economy really suffered. The latest research on Polish consumers clearly shows that Poles have transferred almost all aspects of their lives to the Internet: work, signing documents, education, medical services, and communication with the family. The internet sales significantly soared compared to previous years. How do Poles buy online in…