Advertising on platforms like YouTube, Instagram, and TikTok is becoming increasingly common in Poland. Foreign brands from various industries are readily choosing these channels to promote their products to Polish customers. However, for advertising to be effective, it must be legal. Here’s a guide to social media law for marketers. Table of contents Polish regulations…
SEO and PR campaigns are usually treated as separate components within brand strategies. However, integrating them can yield numerous benefits in terms of both organic traffic acquisition and increased brand visibility in the Polish market. How can you achieve such integration between PR campaigns and SEO efforts? Table of Contents How SEO Impacts PR campaign…
Every fifth Polish Internet user aged 19-49 declares that they listen to podcasts. Therefore, it’s no wonder that using podcasts in marketing is becoming increasingly popular among brands from various industries. Learn how to effectively market podcasts in Poland! Table of contents: Podcast Statistics in Poland Using Podcasts in Marketing – Is it Worth It?…
Effective communication with the media is the cornerstone of building a PR strategy in Poland. Its goal is not just to temporarily boost a brand’s positive reputation, but to create a consistent image over the long term. This cannot be achieved without good relationships with journalists and influencers. How can you build these relationships effectively?…
Sustainable Fashion Promotion in Poland: How It Impacts Brand PR? The current state of the fashion world is evident to everyone. In response to the omnipresent fast fashion, the concept of sustainable fashion has gained strength. In the face of growing environmental and social awareness in Poland, sustainable fashion is on the rise. However, in…
Understanding Generation Z: Reaching Young Poles Marketing efforts targeting the youngest audience have never been straightforward. Today, understanding how young Poles live, think, shop, and consume media is even more challenging. It requires not only openness and staying up-to-date with rapidly changing trends, but also constant analysis of current research and reports. What is Generation…
Fundamentals of Content Marketing Strategy in the Polish B2B Market It is well known that an effective and well-planned content marketing strategy means a continuous flow of customers to your business. Informative articles and videos created in accordance with the guidelines of Google and YouTube are the cheapest organic traffic and almost a self-propelled marketing…
Unlike marketing efforts (focused on promotion and sales), PR supports a brand more indirectly by building awareness, strengthening relationships with audiences, and enhancing the brand’s visibility online. In the clothing industry, do PR activities play as crucial a role as in other sectors of the Polish market? Which PR activities in the fashion industry yield…
What trends will dominate Polish social media marketing in 2023? An insightful answer to this question is able to give your brand a decisive advantage in the coming year. And thus help it stand out against strong competition. So what are the predictions for the coming year? Table of contents 1. Authenticity as a pillar…
The most interesting advertising campaigns for Back to School in Poland The end of summer is a time when Polish parents gather school supplies for their children as the new school year approaches. New clothes, shoes, school accessories, or electronics – all of these items are on the September shopping list. It’s no wonder that…