Country profile of Poland

Planning comms marketing activities in Poland? Here’s everything you need to know about this market to get started. Read our summary of the most important data for Poland. Table of contents: Population of Poland – general data Poland‘s population at the end of 2022 was 37,767,000 – down 141,000 on the previous year. This decline…

Poles and Black Friday – what is the day like in Poland?

Black Friday is gaining in popularity in Poland every year. Unfortunately, Poles’ purchasing decisions are increasingly influenced by rising inflation. With rising costs, will Polish customers be more willing to take advantage of offers prepared by brands for Black Friday? What marketing solutions will work best on the Polish market in these tough times? Today…

Employer branding in Poland – a complete guide

According to the most recent employer branding data, the number of companies operating in Poland that declare a commitment to EB is around 25%. This means that, statistically, every fourth competitor of yours is investing in building their employer brand to attract valuable employees. These figures should not come as a surprise to anyone –…