In Poland, the gaming industry is now worth around PLN 12 billion. According to “The Game Industry of Poland” study, even 20 million Poles are active game players. How to plan effective digital marketing strategies for the gaming industry focused on Polish gamers? Polish gamer – who is he? The gaming sector in Poland plays…
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one of the biggest minor ethnic groups, without hiring a PR or digital marketing agency. They won’t, however, always succeed. So, what…
The use of AI in PR has been one of the more controversial topics for some time now. It arouses very strong emotions in the industry, as it is basically unclear whether its representatives will develop their capabilities or lose their jobs as a result. Unfortunately, the general trend in the market is that often…
Polish social media marketing – the statistics you need to know in 2024 There is no better tool in Poland for promoting a brand and building a reputation online than social media. To help you with this, we’ve put together the latest statistics you should know in 2024 to communicate with your customers! Table of…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach of up to several million fans. Who are the biggest Polish influencers in particular sectors? Let’s find out! Public figures and…
The popularity of TikTok in Poland is constantly growing. Not surprisingly, the presence of brands and their content on this platform is also becoming more common. GetHero’s 2021 report ‘Who are the Polish TikTok users’ shows that already one in two users from Poland has positive feelings towards a brand after seeing sponsored material – whether in…
Planning PR activities on the Polish market? Without knowledge of the media market and good relations with journalists, it can be difficult. Or maybe you want to invest in an advertising campaign in traditional media and are wondering whether allocating the entire budget to TV spots is a good way to win the loyalty of Polish customers? You…
Are you planning communications activities aimed at a Polish customer in the B2B sector? Knowing your industry and having a great product or service alone is not enough. Check out the latest data on Polish B2B marketing – here are the statistics and insights you must know to get started! Table of contents I. Number…
Although executing influencer marketing campaigns all over the world looks quite similar – there are some local nuances that you should be aware of. Here are the best practices of influencer marketing in Poland. What to look out for when planning and executing a campaign with Polish influencers? Brace yourself! Table of contents: Before you…
There are already more than half a million Poles working in technology, and foreign companies are outdoing themselves in attracting top talent. Without effective employer branding communication, however, this may not work – and there is hardly a more graceful social platform for employer branding than LinkedIn. What does employer branding on LinkedIn look like…