Planning PR activities on the Polish market? Without knowledge of the media market and good relations with journalists, it can be difficult. Or maybe you want to invest in an advertising campaign in traditional media and are wondering whether allocating the entire budget to TV spots is a good way to win the loyalty of Polish customers? You…
Are you planning communications activities aimed at a Polish customer in the B2B sector? Knowing your industry and having a great product or service alone is not enough. Check out the latest data on Polish B2B marketing – here are the statistics and insights you must know to get started! Table of contents I. Number…
Although executing influencer marketing campaigns all over the world looks quite similar – there are some local nuances that you should be aware of. Here are the best practices of influencer marketing in Poland. What to look out for when planning and executing a campaign with Polish influencers? Brace yourself! Table of contents: Before you…
There are already more than half a million Poles working in technology, and foreign companies are outdoing themselves in attracting top talent. Without effective employer branding communication, however, this may not work – and there is hardly a more graceful social platform for employer branding than LinkedIn. What does employer branding on LinkedIn look like…
Although TikTok is a relatively new social network – it is a great comms tool. You just need to know how to use its potential. Content that has so far worked well on Instagram or Facebook certainly won’t work there. So how do you use TikTok effectively for communications in Poland? Here are our tips…
The fashion sector is currently the most frequently and most eagerly promoted industry in Poland – both in social media, press, television, and online advertisements and outdoor campaigns. However, for several years now there has been a trend that has come to Poland from the West. Instead of models or top models, influencers are increasingly…
A strong brand with a good reputation usually sells well – this is an undeniable fact. However, it is worth remembering that it is not sales performance or share of the total market that is the only indicator of brand strength. Reputation is quite difficult to measure with numerical indicators. This is because the real…
Medical marketing in Poland is not one of the easiest sectors to communicate in. Brands must, on the one hand, effectively reach their audiences and, on the other, meet the strict guidelines of Polish law. This will be particularly difficult if you are just starting out in this market and have no experience. We have…
According to data from the Central Statistical Office (GUS), the number of Poles over 50 years old is approaching 15 million, accounting for nearly 40% of the population. Reaching, understanding, and engaging with such a significant segment of the Polish society is not just an additional benefit for most brands; it is more of an…
Building the employer brand on a completely new market should start with one specific step: defining the Employee Value Proposition (EVP) – a set of unique values that a company offers to its employees. How to define EVP in the Polish market? What do Polish professionals expect from their employers? Table of contents The reality…