Although PR and SEO might seem like two separate elements of communications efforts, the reality is quite the opposite. They can be successfully combined by using the power of digital media. Here is how we develop and execute digital PR strategies for our clients in the Polish market. What is SEO (digital) PR? SEO PR…
20 million people of Polish origin live outside the country. Therefore, the demand for sending money to family or friends living abroad is growing. Poles are looking for the cheapest and best ways to transfer money easily. This market is expanding, but gaining the trust of distrustful Polish customers is not easy. How do we…
Poland is one of the fastest-growing markets in Europe. Import of products and services from other countries is increasing. It’s no surprise that more and more international brands are operating in Poland. The Polish market is highly attractive – a number of people are shopping more and more both in physical stores and online. If…
In Poland, the gaming industry is now worth around PLN 12 billion. According to “The Game Industry of Poland” study, even 20 million Poles are active game players. How to plan effective digital marketing strategies for the gaming industry focused on Polish gamers? Polish gamer – who is he? The gaming sector in Poland plays…
Taking your product to a foreign market is one of the most challenging tasks in a development strategy. Many Polish brands have decided to expand into the British market, where Polish citizens are one of the biggest minor ethnic groups, without hiring a PR or digital marketing agency. They won’t, however, always succeed. So, what…
The use of AI in PR has been one of the more controversial topics for some time now. It arouses very strong emotions in the industry, as it is basically unclear whether its representatives will develop their capabilities or lose their jobs as a result. Unfortunately, the general trend in the market is that often…
Polish social media marketing – the statistics you need to know in 2024 There is no better tool in Poland for promoting a brand and building a reputation online than social media. To help you with this, we’ve put together the latest statistics you should know in 2024 to communicate with your customers! Table of…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach of up to several million fans. Who are the biggest Polish influencers in particular sectors? Let’s find out! Public figures and…
The popularity of TikTok in Poland is constantly growing. Not surprisingly, the presence of brands and their content on this platform is also becoming more common. GetHero’s 2021 report ‘Who are the Polish TikTok users’ shows that already one in two users from Poland has positive feelings towards a brand after seeing sponsored material – whether in…
Planning PR activities on the Polish market? Without knowledge of the media market and good relations with journalists, it can be difficult. Or maybe you want to invest in an advertising campaign in traditional media and are wondering whether allocating the entire budget to TV spots is a good way to win the loyalty of Polish customers? You…