Product marketing, unlike classic marketing, focuses exclusively on the process of marketing a specific product, promoting it and selling it to the right customer. It is like a link between the product itself and the market it is intended to reach. Planning to launch your product on the Polish market? See the six steps you…
In 2022, every business owner already knows that a strong employer brand is one of the most important elements of a well-functioning business. Employer branding (both external and internal) is being talked about more and more in Poland. Conscious building of a positive employer brand image is slowly climbing to become one of the priorities…
June is Pride Month for the LGBT+ community in many countries. It is celebrated around the world with equality marches and the symbol of the rainbow flag. In the USA or the UK, the public support of Pride Month by brands is not surprising. Most of them plan special campaigns, promotions or products for this…
Almost more than 60% of companies worldwide invest in content marketing. Poland is one of the leaders here. When it comes to creating long-term content strategies, it ranks first in Europe. So if you plan to conquer the Polish market with your brand, you need to adapt to these realities. Today, it is almost impossible…
Year after year, marketing practitioners in Poland are making collaboration with influencers an increasingly important part of brand communication. This trend remains the same in almost every industry – from automotive to technology and parenting. According to last year’s research, as many as 63% of marketers planned to increase their budgets for influencer marketing. So,…
There is an opinion that the B2B and B2C spheres are not so different, because, in both cases, decisions are made by ordinary people. But it is not so. In B2B, the consumer is more focused not on emotions, but on facts, figures and profits. The Ringostat platform team tells how to manage social networks…
Content marketing is one of the most important and effective forms of communication for brands in the financial sector. In Poland, the financial industry is considered to be a complicated one – most Poles use experts’ help when looking for credit offers, investing or tax issues. Explaining financial complexities to them in a simple, accessible…
The demand for new technology solutions in Poland, especially at the B2B level, is growing. Investments in IT, digital services and modern e-commerce or marketing tools increased particularly intensively after the Covid-19 pandemic. It was then that many companies had to implement modern solutions and software to meet the growing needs of communication, remote work…
According to the latest data, there are approximately 700,000 Poles living in Britain today. That’s 700,000 people who may be willing to use your product or service. Provided you reach them skillfully. Ethnic marketing (or multicultural marketing) is not just a catchy term today. It’s an essential strategy that any brand that wants to reach…
After a long period of severe tourism crisis around the world, the travel sector can finally take a breather in 2022. As a result of the opening of borders and the abolition of many onerous restrictions, intensive advertising activities are being carried out on a larger scale than ever before. Polish tourists are grateful customers…