The TikTok platform has instantly won the hearts of people from all over the world. If you are a marketer or run your own business, you can no longer ignore its advertising potential. The…
How to build an effective company blog in Poland in 2023
There are almost 100,000 businesses offering beauty services in Poland. The popularity of professional beauty treatments is slowly returning to its pre-pandemic glory. It is therefore no surprise that more and more foreign salon…
In Poland, the topic of medical cannabis has been of great interest for many years. The laws regarding the legality of their use, cultivation and promotion to customers are changing all the time. So…
In 2023, employer branding in Poland will no longer be just a fashionable buzzword used only by the largest international corporations looking for qualified specialists. To get the best employees on the market, you…
With regard to the strictness of regulations on the advertising of alcoholic products, Poland is one of Europe’s leaders, right next to Sweden, Iceland and Norway. In theory, it is… the promotion of alcohol.…
Planning comms marketing activities in Poland? Here’s everything you need to know about this market to get started. Read our summary of the most important data for Poland. Table of contents: Population of Poland…
Conducting PR activities in cooperation with an experienced agency makes it much easier for a company to communicate externally. This principle is particularly important for brands that operate abroad. Every market is different, so…
Black Friday is gaining in popularity in Poland every year. Unfortunately, Poles’ purchasing decisions are increasingly influenced by rising inflation. With rising costs, will Polish customers be more willing to take advantage of offers…
Almost 83% of Poles over the age of 13 actively use social media. On average, they spend almost two hours there every day, according to data from this year’s Hootsuite Social Media Trends 2022…
Online marketing research is clear – the mere presence of a brand hero on social media increases the number of shares and interactions with posts. The brand mascot attracts customers, arouses sympathy, evokes associations…
The technology sector (i.e. the internet, software, new technologies, the technology industry, telecommunications, etc.) is one of the most dynamically developing sectors of the economy in Poland. The prospects for its development are promising.…
Although webinars have existed on the Polish market for more than a dozen years, it was only two years ago that they became one of the more important marketing tools for many brands. The…
You can find the updated article here. There is no better tool in Poland for promoting a brand and building an image online than social media. To help you with this, we’ve put together…
According to the most recent employer branding data, the number of companies operating in Poland that declare a commitment to EB is around 25%. This means that, statistically, every fourth competitor of yours is…
4.7 million. This is the current number of accounts on LinkedIn in Poland. Compared to last year’s figures, this is around half a million more people. That’s maybe half a million potential customers for…
Do you sell products or services to Polish customers? Have you tried influencer marketing! After long months of turmoil, we can finally confirm with confidence that the Polish influencer marketing market is now back…
Product marketing, unlike classic marketing, focuses exclusively on the process of marketing a specific product, promoting it and selling it to the right customer. It is like a link between the product itself and…