20 years ago no one could imagine, let alone dream, that flights would be as cheap as chips and with good planning skills you would be able to travel across the entire world without millions on your account. Back in the day, travelling by an airplane was perceived as a luxury not a necessity, and…
The tourism market in Poland is changing. Poles are maturing as tourists, and are becoming more aware consumers. According to a report by the Polish Chamber of Tourism, entitled “Poles’ Holidays Abroad in 2017”, Poles do not appreciate last minute offers as much as they used to, they choose comfort over low costs for summer…
You have probably heard the term “slow life”. It refers to quality of life, where consuming organic and natural products is a must. Trends such as hygge or lykke are drawing our attention to a more sustainable and natural lifestyle, embracing family and quality time, and also saving the environment. We want to avoid the…
Globalization and an overcrowded market, aligned with growing customer expectations in terms of the standard of products or services, means that more and more companies are forced to redefine their business models, reach for innovative solutions, and experiment. This also applies to the communication field in Poland. Adequate positioning, high standard of customer service, flexibility…
Investor relations are activities aimed at building and maintaining positive relationships with the investor environment of an organisation that, with shareholders, potential shareholders, strategy investors, and other entities that constitute the basis and support of a capital market. Investor relations are built, among others, through such activities as the creation of a department of investor…
Poles willingly buy cosmetics in chemists, as this is consistently the most popular sales channel of beauty products, although cosmetics are also offered in discount stores. Experts predict that in the course of time chemists will specialize even more and will invest in the more well-off customer, as well as products from the mid-upper and…
Influencer marketing seems to be the most popular marketing trend of recent years. Without doubt, it is more often the first choice for Polish marketers, including the biggest, international brands. It appeals to big players and small companies alike. However, smaller organizations seem to look for alternative, more niche and very specific influencers. Influencers’ opinions…
Don’t have an idea for a Facebook post that will engage your fans? Here are 5 examples from our Polish campaigns that will really help you. 1. Make a choice Choosing A/B works well almost every time. But, if you want to do it really well – make the choice a little emotional. Here is…
Actually, everybody buys clothes; it’s a fact of life…. Many Poles buy online, but for most a visit to a high street shop is still indispensable. The possibility of trying on products, or at least touching them before a purchase, still seems to be a priority. In a brand-name shop According to consumer research conducted…
It usually takes a lot of time to convince people to buy, unless you rely on impulse buying, aimed at selling as many products as is possible, either by presenting them, or organizing a tasting (MLM). Whatever industry you are in, your first move will usually be the creation of a Sales and Marketing Funnel.…