Social media marketing – 5 trends for 2021

Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It is impossible to judge what will turn out to be the dominant trend one hundred percent and on what we will…

The importance of multicultural marketing

It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups by means of uniform marketing messages. What exactly is multicultural marketing, what are its goals and why should you incorporate it…

Which social networking sites really matter in Poland?

Table of Contents: What makes the platform relevant? Number of users in Poland Broad demographics Capabilities of individual platforms Facebook – the basis of communication and advertising Instagram – strong commitment YouTube – the power of influencers Other social networking sites Are you planning activities in social media in Poland? Be careful – it’s not…

Poles and online shopping during the pandemic

During the lockdown, the Polish economy really suffered. The latest research on Polish consumers clearly shows that Poles have transferred almost all aspects of their lives to the Internet: work, signing documents, education, medical services, and communication with the family. The internet sales significantly soared compared to previous years. How do Poles buy online in…

The best examples of Social Media in Poland

Campaigns in social media in Poland are becoming more and more creative every year. Not only is the number of users of popular platforms growing, but also the number of brands themselves. Advertisers therefore need to know the novelties offered by individual platforms to stand out from the competition. The importance of influencers, new technological…

The most interesting examples of PR in Poland

In recent years, many interesting PR campaigns have abounded in Poland. More and more brands use creative ways to reach their audience to build a positive image: both through traditional media, social media and outdoor campaigns. See the most interesting examples of PR activities in Poland recently selected by us! OLX and “It happened to the…