Employer branding in Poland – a complete guide

According to the most recent employer branding data, the number of companies operating in Poland that declare a commitment to EB is around 25%. This means that, statistically, every fourth competitor of yours is investing in building their employer brand to attract valuable employees. These figures should not come as a surprise to anyone –…

6 things to do when marketing a product in Poland

Product marketing, unlike classic marketing, focuses exclusively on the process of marketing a specific product, promoting it and selling it to the right customer. It is like a link between the product itself and the market it is intended to reach. Planning to launch your product on the Polish market? See the six steps you…

Pride month in Polish marketing

June is Pride Month for the LGBT+ community in many countries. It is celebrated around the world with equality marches and the symbol of the rainbow flag. In the USA or the UK, the public support of Pride Month by brands is not surprising. Most of them plan special campaigns, promotions or products for this…

Content marketing in Poland – where outsource it to?

Almost more than 60% of companies worldwide invest in content marketing. Poland is one of the leaders here. When it comes to creating long-term content strategies, it ranks first in Europe. So if you plan to conquer the Polish market with your brand, you need to adapt to these realities. Today, it is almost impossible…