Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new product or brand on the Polish market and win the hearts of young consumers? Get ready for a real thrill ride.…
A report published in 2022 by Brand24 states that already 93% of Polish marketers use influencer marketing in promotional strategies. As many as 8 in 10 Polish consumers make a purchase when a product is promoted by an influencer. The statistics are beyond doubt. Influencer marketing is alive and well in Poland. And the more…
The world of event marketing has been undergoing a revolution for years. The pandemic has accelerated these changes dramatically. Offline events began to be transferred en masse into virtual form and…. it has stayed that way. There is talk of gigantic growth – the global virtual events market is predicted to be worth almost $658…
The TikTok platform has instantly won the hearts of people from all over the world. If you are a marketer or run your own business, you can no longer ignore its advertising potential. The situation in Poland is no different – TikTok is visited by 13 million Poles a month, which places it just behind…
How to build an effective company blog in Poland in 2023
There are almost 100,000 businesses offering beauty services in Poland. The popularity of professional beauty treatments is slowly returning to its pre-pandemic glory. It is therefore no surprise that more and more foreign salon chains are trying their hand at this market. So what should effective marketing communications of beauty services in Poland look like…
In Poland, the topic of medical cannabis has been of great interest for many years. The laws regarding the legality of their use, cultivation and promotion to customers are changing all the time. So how to promote medical cannabis legally in Poland? Here is a guide for 2023! Table of contents: What is medical cannabis?…
In 2023, employer branding in Poland will no longer be just a fashionable buzzword used only by the largest international corporations looking for qualified specialists. To get the best employees on the market, you will have to work hard to get them. Although millennials currently account for the largest percentage of the workforce, the youngest…
With regard to the strictness of regulations on the advertising of alcoholic products, Poland is one of Europe’s leaders, right next to Sweden, Iceland and Norway. In theory, it is… the promotion of alcohol. Does this mean that a wine or beer brand has no chance of legal marketing communication? Not necessarily. See how to…
Planning comms marketing activities in Poland? Here’s everything you need to know about this market to get started. Read our summary of the most important data for Poland. Table of contents: Population of Poland – general data Poland‘s population at the end of 2022 was 37,767,000 – down 141,000 on the previous year. This decline…