SEO PR in Poland

Not so long ago, SEO (i.e. Search Engine Optimisation) and Public Relations in Poland were like colleagues from other departments at work – they seemed to know about each other’s existence, but never spoke to each other. For several years, however, the trend has been quite the opposite. SEO and PR not only talk to…

Internal employer branding in Poland – the most effective tools

Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies plan to increase their budget for internal employer communication. Internal employer branding is for them more important than activities directed outside…