Polish Generation X – who are they and how to reach them online?

There’s no denying it – today, the vast majority of brands’ promotional activities on the Polish Internet focus primarily on young customers, i.e. the millennials and Generation Z. Thus, Generation X (people born between 1965 and 1979) remains somewhat “neglected” by advertisers. How can this be exploited? Let us guide you through the meanders of…

SEO PR in Poland

Not so long ago, SEO (i.e. Search Engine Optimisation) and Public Relations in Poland were like colleagues from other departments at work – they seemed to know about each other’s existence, but never spoke to each other. For several years, however, the trend has been quite the opposite. SEO and PR not only talk to…