SEO PR in Poland
Not so long ago, SEO (i.e. Search Engine Optimisation) and Public Relations in Poland were like colleagues from other departments at work – they seemed to know about each other’s existence, but never spoke…
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Influencer marketing in Poland. The best campaigns of the last few months.
Basing product marketing on cooperation with influencers is one of the activities that have recently enjoyed considerable popularity in Polish marketing. No wonder – using an influencer not only builds brand awareness and brand…
External employer branding in Poland – the most effective tools
It is hard to find a better PR tool in Poland than a well-chosen and systematically implemented external employer branding strategy. More precisely, the strategy of building a positive image of the company as…
Crisis PR in Poland – the most important rules
Poles are not the simplest of customers. As a nation, we are very critical, stubborn and stand firmly by our opinions. The opinion of a Pole is difficult to change; similarly, it is difficult…
Social Media Ads targeting Poles in England – tips from an advertising agency
Do you operate in the English market and want to reach Poles living in England? Pick whichever platform you’re on, set your ad to all Poles in the country, add your standard content, translate…
How to promote yourself to Poles in the UK?
Poles are the largest national minority in the UK, and Polish is the second most popular language spoken in the country. Ignoring such a powerful target group would be a serious mistake, both on…
Employer branding in Poland – 42 startling statistics for 2022
Are you looking for valuable employees in the Polish market? Without the right employer branding strategy, it will be hard for you to attract and retain the strongest players in the employee market. To make…
The most interesting Polish Christmas advertising campaigns in 2021
As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion,…
Internal employer branding in Poland – the most effective tools
Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies…
Polish PR in the gaming industry – everything you need to know to get started
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should…
5 strong trends in the food industry in Poland and how brands use them in PR activities
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data…
Who are the consumers of premium and luxury cosmetic brands in Poland and how to reach them?
Although the market’s growth was halted for a while by the Covid-19 pandemic, the sector of premium and luxury cosmetic brands in Poland had already been growing dynamically again from the beginning of 2021.…
9 practices of good social media marketing for online shops in Poland
The e-commerce market in Poland is developing extremely dynamically, especially in the post-pandemic period. Until recently, experts predicted that the annual growth of its value could be even up to 20% – today, these…
Polish influencer marketing for the travel industry – a list of who to work with
Cheap airline tickets, a convenient system for booking hotels or private flats, and the growing popularity of remote work, make more and more people in Poland decide to live on the go. On Instagram…
Public relations for brands from the fitness sector in Poland
In these times of fashion for a healthy lifestyle, the fitness industry in Poland is experiencing its best period. Poles have become enamoured with practically everything related to it: healthy food, sports equipment, exercise…
How to legally advertise alcohol brands in Poland?
In 2020, Poles spent over 39 billion zlotys on alcohol of different types. Premium spirits enjoyed considerable popularity – Polish consumers for the first time in history reached for more expensive spirits (whisky, gin,…
Social media marketing to Polish Generation Z
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new…
Influencer marketing for the publishing industry in Poland – everything you need to know to get started
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to…