Do you operate in the English market and want to reach Poles living in England? Pick whichever platform you’re on, set your ad to all Poles in the country, add your standard content, translate the ad content and watch the customers flow in… Well, not really. There are currently around 700,000 Poles living across the…
Poles are the largest national minority in the UK, and Polish is the second most popular language spoken in the country. Ignoring such a powerful target group would be a serious mistake, both on the part of the business owner and those responsible for marketing. On the other hand, it is worth knowing that Polonia…
As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion, most creative Christmas advertising campaigns in Poland. Table of contents: 1. Allegro Allegro, the Polish e-commerce website, surprises us every year…
Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies plan to increase their budget for internal employer communication. Internal employer branding is for them more important than activities directed outside…
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should be directed mainly in one direction. Towards the gamers. Maintaining good relations with direct consumers right from the start is a…
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data from the Portal Spożywczy report, sectors such as the dairy industry recorded a 43% increase in sales; others, such as the…
Although the market’s growth was halted for a while by the Covid-19 pandemic, the sector of premium and luxury cosmetic brands in Poland had already been growing dynamically again from the beginning of 2021. Do you want to conquer the Polish market with your premium cosmetics brand? Find out who your Polish customers are and…
The year 2021 is slowly coming to an end. It would be hard to think of a better time to summarise what has been happening in the world of Polish marketing over the past 12 months. Marketers have had to learn to adapt to a rapidly changing and unpredictable reality and to customers who have…
According to a NordVPN survey conducted earlier this year, the average Pole spends an average of 51 hours a week online, of which only 16 hours are spent at work. Social media is an integral part of our lives, and the amount of time spent scrolling through Instagram or scrolling through TikTok is constantly growing.…
The e-commerce market in Poland is developing extremely dynamically, especially in the post-pandemic period. Until recently, experts predicted that the annual growth of its value could be even up to 20% – today, these numbers are constantly growing. This is good news for shop owners in virtually every industry. Setting up an online shop involves…