Basing product marketing on cooperation with influencers is one of the activities that have recently enjoyed considerable popularity in Polish marketing. No wonder – using an influencer not only builds brand awareness and brand philosophy, but also influences the level of trust in products among the target group. And most importantly – such activities drive…
It is hard to find a better PR tool in Poland than a well-chosen and systematically implemented external employer branding strategy. More precisely, the strategy of building a positive image of the company as a noteworthy employer among potential candidates. According to the Employer Branding in Poland 2023 report conducted by the HRM Institute, as…
Poles are not the simplest of customers. As a nation, we are very critical, stubborn and stand firmly by our opinions. The opinion of a Pole is difficult to change; similarly, it is difficult to convince them to a new kind of product or service. So when a company goes through an image crisis in…
Do you operate in the English market and want to reach Poles living in England? Pick whichever platform you’re on, set your ad to all Poles in the country, add your standard content, translate the ad content and watch the customers flow in… Well, not really. There are currently around 700,000 Poles living across the…
Poles are the largest national minority in the UK, and Polish is the second most popular language spoken in the country. Ignoring such a powerful target group would be a serious mistake, both on the part of the business owner and those responsible for marketing. On the other hand, it is worth knowing that Polonia…
Are you looking for valuable employees in the Polish market? Without the right employer branding strategy, it will be hard for you to attract and retain the strongest players in the employee market. To make the process easier for you, with this blog post we have gathered the latest statistics on the situation, trends, and tendencies…
As every year, Polish marketers did not idle and charmed us with great advertising campaigns referring to Christmas. Today we come with a quick review of 8 most interesting, thoughtful and, in our opinion, most creative Christmas advertising campaigns in Poland. Table of contents: 1. Allegro Allegro, the Polish e-commerce website, surprises us every year…
Research shows that year after year, employers in Poland increase their activity in the area of employer branding. According to the “Employer Branding in Poland Report 2020“, over 48% of the surveyed Polish companies plan to increase their budget for internal employer communication. Internal employer branding is for them more important than activities directed outside…
Although the main purpose of Polish public relations is to take care of the company’s image and good communication with customers, the media, business partners or potential investors, in the gaming industry PR should be directed mainly in one direction. Towards the gamers. Maintaining good relations with direct consumers right from the start is a…
The Polish food customer is changing dynamically; so is the entire industry. What influences this? Pandemics, an increasingly affluent society, but also the rising prices of certain products and semi-finished products. According to data from the Portal Spożywczy report, sectors such as the dairy industry recorded a 43% increase in sales; others, such as the…