Although the market’s growth was halted for a while by the Covid-19 pandemic, the sector of premium and luxury cosmetic brands in Poland had already been growing dynamically again from the beginning of 2021. Do you want to conquer the Polish market with your premium cosmetics brand? Find out who your Polish customers are and…
The year 2021 is slowly coming to an end. It would be hard to think of a better time to summarise what has been happening in the world of Polish marketing over the past 12 months. Marketers have had to learn to adapt to a rapidly changing and unpredictable reality and to customers who have…
According to a NordVPN survey conducted earlier this year, the average Pole spends an average of 51 hours a week online, of which only 16 hours are spent at work. Social media is an integral part of our lives, and the amount of time spent scrolling through Instagram or scrolling through TikTok is constantly growing.…
The e-commerce market in Poland is developing extremely dynamically, especially in the post-pandemic period. Until recently, experts predicted that the annual growth of its value could be even up to 20% – today, these numbers are constantly growing. This is good news for shop owners in virtually every industry. Setting up an online shop involves…
Cheap airline tickets, a convenient system for booking hotels or private flats, and the growing popularity of remote work, make more and more people in Poland decide to live on the go. On Instagram or YouTube we can find many influencers who share this lifestyle with others. Some of them are even followed by hundreds…
In these times of fashion for a healthy lifestyle, the fitness industry in Poland is experiencing its best period. Poles have become enamoured with practically everything related to it: healthy food, sports equipment, exercise accessories, and more. For several years, the most popular trends in social media have been dominated by being fit, workouts and…
In 2020, Poles spent over 39 billion zlotys on alcohol of different types. Premium spirits enjoyed considerable popularity – Polish consumers for the first time in history reached for more expensive spirits (whisky, gin, tequila) more often than for cheaper ones. For the owners of alcohol brands it is a clear signal that Poland is…
Clothes, cosmetics, electronic gadgets, food, apps or educational aids – whatever the industry, social media marketing aimed at Polish Generation Z is governed by completely new rules. Are you planning to launch a new product or brand on the Polish market and win the hearts of young consumers? Get ready for a real thrill ride.…
Research reports on readership in Poland have not been optimistic for years. One consolation is that in 2021, the percentage of people who have read at least one book will rise from 39 to 42. Publishers and authors of books wonder every day how to sell more copies among a society that simply reads little.…
Conducting marketing activities for a company with banking and financial services in Poland can be like wandering around in a fog. Especially when you are not aware of the many complexities of Polish law. It is enough to use too small a font on a graphic to infringe one of the iron rules of advertising…