4 ways ethnic marketing can help your business grow

Wise and effective ethnic (aka multicultural marketing) marketing is much more than translating your company’s overall message into other languages. Multicultural marketing is about carrying out comprehensive marketing campaigns targeting specific local ethnic and cultural groups. So it requires much more than knowledge of the language – it is necessary to fully understand how a…

How to reach Polish millennials?

Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly engage in brand communication and look for information about products primarily on the Internet. How to reach out and what to…