Polish Export Hits 2016

The number of Polish companies that sell their products successfully is constantly growing, especially in Europe. This situation is not only due to lower labour costs in Poland and a favourable PLN rate, but also thanks to professional production processes, high quality of products and marketing activities. Bargain price is no longer enough About 80%…

How to create content – 5 practical tips from major publishers

The content marketing revolution is a reality, so how do you take advantage of its beneficial results as a representative of a small or medium-sized business? Learn from experienced publishers! Joe Pulizzi, the evangelist for content marketing, encourages small or medium-sized companies to take part in the content marketing revolution. In his opinion, an entrepreneur…

Polish fashion bloggers make a career

There are thousands of different products on the market and even more information about them. What are the latest fashion trends this season? What to buy in spring? How to wear it? Polish fashion bloggers give precise, and attractively wrapped, answers to these questions. They have been noticed – even by the greatest brands! Many…

5 ways of conducting effective internal communication

All 4 Comms engages in external communication. However, as we are also perfectly aware of how important internal communication is, we would like to offer some advice on how to take care of it effectively. Openness and speed The role of internal communication is to prevent situations in which employees gain information about issues vital…

How to get onto the Polish and other markets?

We usually work for big companies, but there are also smaller firms and individuals among our clients. Although the scope of operations does not usually influence the popularity of the news, smaller companies often must work harder – and usually longer. Some advice for small (and big) companies.   No company is too small to…

Storytelling in Polish

Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish backyard: Polish communication professionals decide to use this form of message more often than they used to and they are doing…

5 social campaigns that divided Poland

Social campaigns aim to change Poles’ behaviour, by shocking, teaching or entertaining them. In recent years, we can observe that because of limited budgets, as well as a deluge of information, campaign creators often decide to rouse controversy. 1. Down syndrome is like a spot Down syndrome is still a taboo subject in Poland, although…

Polish blogosphere

Blogosphere is very popular, and even trendy in Poland. There are new blogs popping up all the time and numerous events and competitions are organised for bloggers. There are a number of specialist tools used for cooperation with bloggers who are becoming more and more aware of their influence.   Poles read blogs and watch…