In the Polish market, there are approximately 1200 cosmetic companies. According to the Polish Investment and Trade Agency survey “The Cosmetics Sector,” in terms of value, the Polish cosmetics market ranks 5th in the EU and it’s dynamically growing. Poles are spending more on beauty products – buying domestic cosmetics both from Polish manufactures and…
For years, the fashion industry has been accustomed to marketing based mainly on content and visual communication. Newspaper advertisements, billboards with short advertising slogans, right through to TV commercials. In the Internet era, almost all fashion content has in turn moved to blogs, YouTube and social media. What does Polish content marketing for the fashion…
According to most forecasts, the technology market is currently one of the most stable segments of the economy in terms of development. It is estimated that at least until 2022 it will record constant growth, especially in the software sector and the production of IT equipment. Although these forecasts fill the owners of technology companies…
The global digital health sector is huge. Global Market Insights estimates that the market will exceed USD 504.5 billion by 2025. In Poland, activities related to the use of information and communication technologies are one of the most effective ways to maintain a competitive advantage in this industry. Today, the world of e-health is entered…
The fashion sector is one of the most intensively developing industries in Poland. Huge budgets, huge influencers, huge campaigns and huge potential – this is how this market is currently presented in soldierly terms. Poles are increasingly open to buying clothes, shoes and jewellery from foreign online shops. In 2020, as many as seven out…
It is a tough nut to crack for a foreign food company to enter and stay in the Polish market. Well, Poles are not the easiest customers to satisfy in this respect. They are a group that pays a lot of attention to what they eat. They read ingredients, are attached to already tested products…
New technologies are currently one of the fastest growing industries with a steadily increasing target audience in Poland. No wonder then that more and more technology companies decide to spend huge advertising budgets on promoting themselves on the Polish market. And what could be a more effective way to reach customers than working with Polish…
Advertising of law firms in Poland is a rather controversial and unclear issue. According to the Code of Ethics for Lawyers, any form of promotion here is illegal. Does this mean that when you run a law firm on the Polish market (e.g. a law firm or a notary’s office), your hands are completely tied…
Planning to promote your product among the Polish community in the UK? Well… get ready for a tough opponent. Poles in the UK are quite a specific, but interesting target group. When you approach them skillfully, they will return the favour. If you don’t do it right, don’t count on fruitful cooperation and loyal customers.…
Imagine the scenario. You have a great product or service. You do research and you notice that the Polish community in Great Britain will be one of the great target groups. You talk to Poles and ask what they think about it. Turns out you had a good feeling. It will be a hit. You…