In marketing and public relations, the beginning of the year is a beautiful time for summaries, reports and making ambitious plans for the future. However, all self-respecting PR professionals know that it is not the successful campaigns that are the most talked about. Today we come with the topics and events that caused the most…
If you are a British (but not only) company and want to reach the Polish community in the UK with your products or services, you need to know how and where to do it. There are thousands of ways to promote your business. Which of them will be the most effective in communicating with Poles,…
2020 saw a massive revolution in the world of public relations in Poland. The Covid-19 pandemic made a well-functioning, well-oiled Polish PR department invaluable – especially when sales communication became more focused on dialogue with recipients, and in addition, fully transferred to the online world. In 2021, the importance of PR in Poland will not…
Are you launching a new product or service and want to advertise it to the Polish community in Great Britain? Poles in Great Britain are quite a diverse group, but they share a few quite important things. Today we have collected a few tricks of the trade for you – how to do it, what…
It is said that today is an employee’s market. It is they who decide whether they want to stay with you, or look for happiness elsewhere. This shift in the labour market requires a completely new approach: treating potential employees, not as a new workforce, but as customers. How to do good employer branding in…
Wise and effective ethnic (aka multicultural marketing) marketing is much more than translating your company’s overall message into other languages. Multicultural marketing is about carrying out comprehensive marketing campaigns targeting specific local ethnic and cultural groups. So it requires much more than knowledge of the language – it is necessary to fully understand how a…
Influencer. Contrary to appearances, their job is not only about adding photos in fashionable clothes and informing InstaStories about the content of their breakfast. It is a struggle to engage followers, respect competition and, of course, brand attention. Yes, cooperation with influencers in Poland still remains one of the most effective marketing tactics. However, due…
No matter what you sell or how, your business needs good copy. Social media posts, company blog entries, mailing content, short ad slogans or sales text on a landing page – wherever writing is involved. However, there is a problem. How to write to a Polish client? What to do and what to absolutely avoid?…
Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly engage in brand communication and look for information about products primarily on the Internet. How to reach out and what to…
Instagram – a platform for uploading nice product photos and a space for cooperation with influencers. Well… yes. But not only. A well-designed communication strategy via Instagram is the main pillar of marketing activities for an increasing number of brands. And the word strategy includes not only the final results, but also the use of…