It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups by means of uniform marketing messages. What exactly is multicultural marketing, what are its goals and why should you incorporate it…
Table of Contents: Are you planning activities in social media in Poland? Be careful – it’s not profitable to advertise everywhere! Polish recipients and the websites they use on a daily basis differ slightly from those from the United States, the UK or Western Europe. Poles prefer Messenger to WhatsApp, they rarely share their lives…
Table of Contents: Do you run a foreign company or deal with marketing and want to start conducting social media communication aimed at recipients from Poland? Finding the right agency that has experience in social media marketing strategy and working with foreign clients can be a real challenge. See what to look for, and how…
Press materials sent to journalists are one of the basic tools for building media relations in Poland. The latest research reports that as many as 77% of Polish journalists use them in their work. By creating them in a skillful way, the brand is able to control what the media write about it, and when.…
During the lockdown, the Polish economy really suffered. The latest research on Polish consumers clearly shows that Poles have transferred almost all aspects of their lives to the Internet: work, signing documents, education, medical services, and communication with the family. The internet sales significantly soared compared to previous years. How do Poles buy online in…
More and more Polish and foreign brands use the topic of ecology in their marketing activities and everyday communication in social media in Poland. Not only is there a growing trend of eco and bio products, but also individual activities of companies not related to ecology. Many marketers consider it a great way to improve…
Campaigns in social media in Poland are becoming more and more creative every year. Not only is the number of users of popular platforms growing, but also the number of brands themselves. Advertisers therefore need to know the novelties offered by individual platforms to stand out from the competition. The importance of influencers, new technological…
In recent years, many interesting PR campaigns have abounded in Poland. More and more brands use creative ways to reach their audience to build a positive image: both through traditional media, social media and outdoor campaigns. See the most interesting examples of PR activities in Poland recently selected by us! OLX and “It happened to the…
Do you manage a foreign brand and want to reach customers from Poland using social media? Firstly, you have to know that applications that are popular in the US or Great Britain will not necessarily be used equally by Polish consumers. Our guide to social media in Poland – which channels are worth advertising on,…
How to plan, implement and measure the effects of an influencer marketing campaign in Poland? How to match the right influencers to the company’s profile and marketing goals? Influencer marketing in Poland is constantly growing in importance and more and more foreign companies are successfully using it to promote among Polish clients. See the most interesting campaigns…