The fashion sector is one of the most intensively developing industries in Poland. Huge budgets, huge influencers, huge campaigns and huge potential – this is how this market is currently presented in soldierly terms. Poles are increasingly open to buying clothes, shoes and jewellery from foreign online shops. In 2020, as many as seven out…
It is a tough nut to crack for a foreign food company to enter and stay in the Polish market. Well, Poles are not the easiest customers to satisfy in this respect. They are a group that pays a lot of attention to what they eat. They read ingredients, are attached to already tested products…
New technologies are currently one of the fastest growing industries with a steadily increasing target audience in Poland. No wonder then that more and more technology companies decide to spend huge advertising budgets on promoting themselves on the Polish market. And what could be a more effective way to reach customers than working with Polish…
Advertising of law firms in Poland is a rather controversial and unclear issue. According to the Code of Ethics for Lawyers, any form of promotion here is illegal. Does this mean that when you run a law firm on the Polish market (e.g. a law firm or a notary’s office), your hands are completely tied…
Planning to promote your product among the Polish community in the UK? Well… get ready for a tough opponent. Poles in the UK are quite a specific, but interesting target group. When you approach them skillfully, they will return the favour. If you don’t do it right, don’t count on fruitful cooperation and loyal customers.…
Imagine the scenario. You have a great product or service. You do research and you notice that the Polish community in Great Britain will be one of the great target groups. You talk to Poles and ask what they think about it. Turns out you had a good feeling. It will be a hit. You…
In marketing and public relations, the beginning of the year is a beautiful time for summaries, reports and making ambitious plans for the future. However, all self-respecting PR professionals know that it is not the successful campaigns that are the most talked about. Today we come with the topics and events that caused the most…
If you are a British (but not only) company and want to reach the Polish community in the UK with your products or services, you need to know how and where to do it. There are thousands of ways to promote your business. Which of them will be the most effective in communicating with Poles,…
2020 saw a massive revolution in the world of public relations in Poland. The Covid-19 pandemic made a well-functioning, well-oiled Polish PR department invaluable – especially when sales communication became more focused on dialogue with recipients, and in addition, fully transferred to the online world. In 2021, the importance of PR in Poland will not…
Are you launching a new product or service and want to advertise it to the Polish community in Great Britain? Poles in Great Britain are quite a diverse group, but they share a few quite important things. Today we have collected a few tricks of the trade for you – how to do it, what…