Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand. The local customer is more likely to use services or products that are subconsciously combined with a personalised offer of movies…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the number of Polish podcasts played on Spotify jumped by over 300%. Due to the pandemic restrictions, this number continues to grow.…
2020 turned Polish employer branding upside down. According to the study “Employer branding in Poland 2020” carried out by the HRM Institute, the number of Polish employers who declare having an EB strategy increased by 10% (and amounts to 23%). Not only the percentage of companies implementing employer branding has changed, but also the strategies…
Poland is one of the largest gaming markets in Europe, and Poles themselves are still waiting for new products. What is the gaming sector in Poland like? How to promote games for Poles? These questions are asked by most brands wishing to enter the Polish market. Check out how to win the hearts of local…
The beauty products sector in Poland is an exceptionally dynamic industry, but domestic customers are waiting for new cosmetic segments that are able to conquer the local market. Your brand needs a very specific strategy to win the hearts of local consumers, but when you win their favour, you won’t complain about a lack of…
It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising budgets, brand communication had to be significantly reduced. Many long-term contracts with Polish influencers were terminated, and instead, grassroots or social…
2020 was a year of many revolutions – not only in the everyday life of ordinary people, but also for most brands. The way (and time) of using social media changed, as did the way companies communicated with employees, the media and customers. Much of the industry was completely frozen, others were forced to work…
In Poland, influencer marketing is still one of the most common forms of brand communication. Importantly, however, brands are no longer limited to the largest Instagram players, but understand the concept of engaging creators more broadly. Hence, the popularity of cooperation, among others, with thematic YouTubers, as well as podcasters and bloggers who are still…
Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It is impossible to judge what will turn out to be the dominant trend one hundred percent and on what we will…
It is more and more often said that there is no good marketing nowadays without multicultural (or ethnic) marketing. There is no chance of effectively reaching customers from different countries, cultures or ethnic groups by means of uniform marketing messages. What exactly is multicultural marketing, what are its goals and why should you incorporate it…