In recent years, many interesting PR campaigns have abounded in Poland. More and more brands use creative ways to reach their audience to build a positive image: both through traditional media, social media and outdoor campaigns. See the most interesting examples of PR activities in Poland recently selected by us! OLX and “It happened to the…
Do you manage a foreign brand and want to reach customers from Poland using social media? Firstly, you have to know that applications that are popular in the US or Great Britain will not necessarily be used equally by Polish consumers. Our guide to social media in Poland – which channels are worth advertising on,…
How to plan, implement and measure the effects of an influencer marketing campaign in Poland? How to match the right influencers to the company’s profile and marketing goals? Influencer marketing in Poland is constantly growing in importance and more and more foreign companies are successfully using it to promote among Polish clients. See the most interesting campaigns…
As a foreign company, how do you set about starting PR in Poland? What are the most popular and effective types of PR campaigns in Poland? Who to contact for help in carrying out specific public relations activities? Read on, and be enlightened. Audience targeting in Poland PR activities aimed at Polish clients should obviously…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular Polish influencers can boast a reach of up to several million fans. Who are the biggest Polish influencers in particular industries?…
Influencer marketing, despite being increasingly criticised by specialists, remains one of the most used PR tools in the world. Public relations campaigns in cooperation with influential people from the Internet, and not only, are a great way to build customer trust. How does it look on the Polish market? Is it worth investing in influencers…
Regardless of whether you deal with B2B, B2C, product or corporate public relations, your actions must always be adapted to the market in which you direct your message. Often, what works in Great Britain, the USA or Western European countries may prove to be a complete failure on the Polish market. Poles are a specific…
According to the results of a survey carried out by the Institute of Public Affairs[1] Poles in Britain are still perceived as cheap labour, people who have come in order to support their families in their motherland. According to this stereotype these are people who live in a rented room and buy products and services…
If you are a marketer or an entrepreneur who dreams about Polish clientele, well, this article is for you. Below you will find the 10 best ways of promoting your products or services to the Polish audience in the UK, and also valuable tips from somebody who has ‘,been there and done that’ – Matylda…
Polish business in the UK is definitely developing. Consequently, British and international brands that have ambitions to earn ‘Polish pound’, spring up like mushrooms. Unfortunately, when it comes to marketing, the reality is sad. So, what mistakes connected to marketing communication should be avoided? Let’s take advantage of the experience of somebody who, as Brits…