Estimates indicate that the PR industry in Poland is growing in strength from year to year. This trend is noticeable not only in statistics and budgets allocated by clients to communication, but primarily in the quality of services rendered and their scope. One of the most important elements of this market is the agency’s professionalization…
Poles – an average of 55% of them – hold the profession of journalist in higher regard than, for example, a miner or teacher. According to revealing statistics, 35% greater social respect is enjoyed by, among others, miners, doctors, teachers, employees, shop owners, cleaners, and to a smaller degree – priests, ministers, deputies and stockbrokers.…
The keywords searched by Poles in Google are a reflection of topics that are interesting to them or are discussed in a given year. It turns out that search categories related to travel, shopping and finance gaining the fastest popularity are not always obvious. However, they can provide us with a lot of information about…
The first summer sales start in June in Poland. According to the Santander Consumer Bank report – “Poles and money – we love opportunities” – this season’s promotions interest Polish consumers the most. However, the favorite pro-sales action is the “second or subsequent product for a penny” mechanism. Poles agree. When asked about shopping opportunities…
Poles spent PLN 25 billion on luxury this year, with cars and clothes dominating. In 2019, the luxury goods market in Poland will be worth PLN 25 billion, estimates KPMG. Premium cars remain the largest segment, and hotel and SPA services are one of the fastest growing branches of this market. Already 116,000 Poles have…
Family, health and peace are the values that Poles value most As its results show, as many as 80% of Poles indicate family as the most important value. Despite the great socio-political and economic changes of recent decades, the family invariably remains the basic cell of social life, and family happiness is considered one of…
• Black Friday has been established in Poland since 2015.• Although Black Friday or Cyber Monday have been organised in Poland for only a few years, they have become firmly embedded in the minds of Poles. • Up to 87% of Poles surveyed by TNS Kantar, claim that they know what Black Friday is. •…
Will Poles remain faithful to the tradition of Christmas? Commercialisation of holidays according to 47% of Poles is the main reason for changes in holiday customs and preparations. Every third of us replaces traditional gifts with vouchers and gift cards, and 37% ask loved ones about gift preferences, afraid of failure. According to 40%, we…
October 31 is Halloween in many countries. This custom known in Anglo-Saxon countries is also gaining popularity in Poland. Observing the assortment and interior design of stores in the last days of October, one can have the impression that it has permanently entered the Polish landscape and is gladly celebrated by Poles. Havas Media Group…
In the last two years, the group of Polish consumers guided by shopping behaviors, mainly promotions, has significantly decreased. Currently, the most numerous consumer segment is passive. For them, the promotion is not a sufficient reason to buy – shows the “Promotion Monitor 2019” ARC Market and Opinion. Just 2 years ago, hunters of promotions…