The Polish mobile telecommunications market is one of the most saturated markets in Poland. The endeavour to attract customers includes not only low rates and smartphones for PLN 1, but also some rivalry in terms of competitive offers and methods of communication. According to the Central Statistical Bureau, in December 2015, Polish operators provided services…
Blog forum Gdańsk is the most important meeting of bloggers and Internet creators in Poland that takes place in Gdańsk every year. This year the main topic of the conference was: “Do bloggers change the world for the better?” The answer is not explicit. Festival for Polish bloggers Gdańsk became the capital of Polish blogosphere…
Do you still wonder how to communicate with the Millennials? Forget about it! Now Generation Z, which is completely different than the previous one, comes into play. In Poland this group, which is 50% smaller than the previous generation, is going to have a significant influence on education, economy and marketing. Ageing Poland Demography is…
German Lidl and Portuguese Biedronka have been competing with each other in the Polish market for many years. It is obvious when we, for example, look at their promotional offer. However, this year the competition has become more intense and the chains keep offering special discounts for their customers, trying to prepare a better offer…
The so called economic patriotism of Poles is getting stronger. Increasingly, Poles are guided by the following principle: “When I buy domestic products, I support the development of Polish producers and the Polish economy”. However, is it easy to be a patriotic consumer? When can one say that Poles are patriotic consumers? According to research…
The Polish fashion industry is characterised by unconventional marketing activity. A brand’s history is created not only by the company itself, but also by its clients, ambassadors and well-wishers. Here are six Polish clothing brands you need to know! Table of contents: Local Heroes – from celebrities to the streets The founders of Local Heroes…
Family 500 plus is a government programme under which parents receive PLN 500 a month for the second and each next child, no matter how much they earn. It was introduced mainly in order to improve a demographic situation in Poland. The opponents of the programme openly stated in many debates that they do not…
The number of Polish companies that sell their products successfully is constantly growing, especially in Europe. This situation is not only due to lower labour costs in Poland and a favourable PLN rate, but also thanks to professional production processes, high quality of products and marketing activities. Bargain price is no longer enough About 80%…
Probably each of us has come across a hostess wearing the uniform of a flight attendant, handing out some tourist office business cards, and we have also admired acrobats and fire-eaters, while tasting some ethnic food on an opening day of a new restaurant. Remember those festival days when we all got lots of promotional…
The content marketing revolution is a reality, so how do you take advantage of its beneficial results as a representative of a small or medium-sized business? Learn from experienced publishers! Joe Pulizzi, the evangelist for content marketing, encourages small or medium-sized companies to take part in the content marketing revolution. In his opinion, an entrepreneur…