Are you still attached to the classic, impersonalized, marketing approach targeted at demographic segments? It is time to change! Your customers are no longer looking for long, detailed information about products, or salesy stuff. We see approx. 5000 messages a day – that’s a fact – and if we don’t value the information, sooner or…
Have you ever wondered why your marketing campaign is not effective and the audience is not connecting to your brand? Or why brands like Coca-Cola or Apple are still the top choices for many consumers and why the situation hasn’t changed for years? The answer can be found in neuromarketing. All the big players have…
The Polish luxury goods market is only just developing, but Polish clients are becoming more and more conscious of it. Their expectations and demands are increasingly more discerning. And the role that the Internet plays in shaping this consciousness, is also expanding rapidly. Luxury goods market in Poland A group of almost one million wealthy…
Is Software as a Service a typically Polish idea? Seven good Polish examples in which the efficiency of a marketing message goes hand in hand with business effectiveness. Get to know 7 helpful Polish SaaS (Software as a Service) applications. They are known for international outreach and reliability. Their success is the result of an…
After the UK leaves the European Union, other European capitals may have their day. What does the Warsaw brand offer its customers? People from other countries are more and more interested in Poland and its capital. The Warsaw brand is ready to “keep its promises” as a city of dynamic development, creative drive and improving…
The Polish mobile telecommunications market is one of the most saturated markets in Poland. The endeavour to attract customers includes not only low rates and smartphones for PLN 1, but also some rivalry in terms of competitive offers and methods of communication. According to the Central Statistical Bureau, in December 2015, Polish operators provided services…
Blog forum Gdańsk is the most important meeting of bloggers and Internet creators in Poland that takes place in Gdańsk every year. This year the main topic of the conference was: “Do bloggers change the world for the better?” The answer is not explicit. Festival for Polish bloggers Gdańsk became the capital of Polish blogosphere…
Do you still wonder how to communicate with the Millennials? Forget about it! Now Generation Z, which is completely different than the previous one, comes into play. In Poland this group, which is 50% smaller than the previous generation, is going to have a significant influence on education, economy and marketing. Ageing Poland Demography is…
German Lidl and Portuguese Biedronka have been competing with each other in the Polish market for many years. It is obvious when we, for example, look at their promotional offer. However, this year the competition has become more intense and the chains keep offering special discounts for their customers, trying to prepare a better offer…
The so called economic patriotism of Poles is getting stronger. Increasingly, Poles are guided by the following principle: “When I buy domestic products, I support the development of Polish producers and the Polish economy”. However, is it easy to be a patriotic consumer? When can one say that Poles are patriotic consumers? According to research…