Everyone likes stories and Poles specialize in telling them. Both big and small companies have found that consumers like stories so they have decided to tell them more often. Three examples from the Polish backyard: Polish communication professionals decide to use this form of message more often than they used to and they are doing…
Social campaigns aim to change Poles’ behaviour, by shocking, teaching or entertaining them. In recent years, we can observe that because of limited budgets, as well as a deluge of information, campaign creators often decide to rouse controversy. 1. Down syndrome is like a spot Down syndrome is still a taboo subject in Poland, although…
Blogosphere is very popular, and even trendy in Poland. There are new blogs popping up all the time and numerous events and competitions are organised for bloggers. There are a number of specialist tools used for cooperation with bloggers who are becoming more and more aware of their influence. Poles read blogs and watch…
Not only has social media in Poland started a new era in brand communication, they have also created new tools that allow for their maintenance. Social media maintenance tools are not only typical to Americans. Poles have developed tools for monitoring and promotion of brands that facilitate communication and contribute to better results. Some have…
Copywriting in Polish The content marketing revolution is increasingly gaining ground in Poland. A growing demand for good content resulted in the diversity of books with advice on how to write better. Get to know Polish copywriting gurus who have recently published their books. How to write magically and… fast Among the people who specialize…
An event is one of the most important tools used to shape a company’s reputation. In order to organise a successful event we must take into account such things as venue, people and atmosphere, as well as decide what its key message is. At All 4 Comms, our recipe for success are the ingredients we…
Some people claim that, “PR is dead”. The American author Robert Phillips has even published a book entitled: “Trust Me, PR is Dead”. However, this doesn’t seem to be the case in Poland! Of course, PR agencies must compete with other advertising agencies or law firms, especially those that specialize in start-ups, and even with…
How to write newsletters and e-mail marketing messages? Polish and American marketers unanimously say, ‘write such a text that you would like to read yourself!’ Before writing the content of an e-mail, you must appreciate that it is a privilege to address a group of exceptional people, who want to read what you are going…
An effective LinkedIn channel can support your sales department, build up the reputation of your company as a leader in a specific brand, as well as attract suitable job applicants. Your business can take advantage of the LinkedIn platform in many ways. It increases on-line coverage and gives you an opportunity to promote products and…
Social media means people, so the best way of engaging your fans is to come up with new ideas, not tools. Immersed in Buffer’s and Sotrend’s statistics, we tend to forget that emotions are responsible for human behaviour, not an algorithm. Below are 10 brand verified, techniques of engaging social media fans. In order to…