Investor relations – 10 most important rules of communication

Investor relations are activities aimed at building and maintaining positive relationships with the investor environment of an organisation that, with shareholders, potential shareholders, strategy investors, and other entities that constitute the basis and support of a capital market. Investor relations are built, among others, through such activities as the creation of a department of investor…

Where Do Poles Buy Cosmetics?

Poles willingly buy cosmetics in chemists, as this is consistently the most popular sales channel of beauty products, although cosmetics are also offered in discount stores. Experts predict that in the course of time chemists will specialize even more and will invest in the more well-off customer, as well as products from the mid-upper and…

The most popular influencers in Poland

Influencer marketing seems to be the most popular marketing trend of recent years.  Without doubt, it is more often the first choice for Polish marketers, including the biggest, international brands. It appeals to big players and small companies alike. However, smaller organizations seem to look for alternative, more niche and very specific influencers. Influencers’ opinions…

Where and why do Poles buy clothes?

Actually, everybody buys clothes; it’s a fact of life…. Many Poles buy online, but for most a visit to a high street shop is still indispensable. The possibility of trying on products, or at least touching them before a purchase, still seems to be a priority. In a brand-name shop According to consumer research conducted…

How to be active in social media – tips and insights

6 steps of activity in social media Set the game plan, that is: present your brand to recipients, offer them valuable, free content, raise engagement and curiosity, build relationships and trust. The result: clients are ready for a transaction. Facebook Write down 3 problems you helped your clients to solve and create separate posts on…

13 Irresistible Brand Growth Hacks for SME’s

Growth hacking refers to growth strategies that combine a few skills, such as digital skills, social media savvy, marketing experiments, data usage and creativity. It appeals not only to entrepreneurs, but also to well-established organisations that are looking to expand their reach and who are willing to save some pennies by creatively establishing dialogue with…