Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly engage in brand communication and look for information about products primarily on the Internet. How to reach out and what to…
What do you need to know about the Polish VOD market? Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand. The local customer is more likely to use services or…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the number of Polish podcasts played on Spotify jumped by over 300%. Due to the pandemic restrictions, this number continues to grow.…
2020 turned Polish employer branding upside down. According to the study “Employer branding in Poland 2020” carried out by the HRM Institute, the number of Polish employers who declare having an EB strategy increased by 10% (and amounts to 23%). Not only the percentage of companies implementing employer branding has changed, but also the strategies…
Poland is one of the largest gaming markets in Europe, and Poles themselves are still waiting for new products. What is the gaming sector in Poland like? How to promote games for Poles? These questions are asked by most brands wishing to enter the Polish market. Check out how to win the hearts of local…
It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising budgets, brand communication had to be significantly reduced. Many long-term contracts with Polish influencers were terminated, and instead, grassroots or social…
2020 was a year of many revolutions – not only in the everyday life of ordinary people, but also for most brands. The way (and time) of using social media changed, as did the way companies communicated with employees, the media and customers. Much of the industry was completely frozen, others were forced to work…
Identifying the upcoming trends in Polish social media marketing is not a simple task. After all, most of our predictions from 12 months ago were almost completely shaken by the global Covid-19 pandemic. It is impossible to judge what will turn out to be the dominant trend one hundred percent and on what we will…
Table of Contents: Are you planning activities in social media in Poland? Be careful – it’s not profitable to advertise everywhere! Polish recipients and the websites they use on a daily basis differ slightly from those from the United States, the UK or Western Europe. Poles prefer Messenger to WhatsApp, they rarely share their lives…
The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation of good relations with the whole environment. A PR plan is, of course, the key. Public Relations concern a very wide…