Campaigns in social media in Poland are becoming more and more creative every year. Not only is the number of users of popular platforms growing, but also the number of brands themselves. Advertisers therefore…
In recent years, many interesting PR campaigns have abounded in Poland. More and more brands use creative ways to reach their audience to build a positive image: both through traditional media, social media and outdoor…
Do you manage a foreign brand and want to reach customers from Poland using social media? Firstly, you have to know that applications that are popular in the US or Great Britain will not…
How to plan, implement and measure the effects of an influencer marketing campaign in Poland? How to match the right influencers to the company’s profile and marketing goals? Influencer marketing in Poland is constantly growing in…
As a foreign company, how do you set about starting PR in Poland? What are the most popular and effective types of PR campaigns in Poland? Who to contact for help in carrying out…
Influencer marketing in Poland is currently one of the most often chosen types of online promotions for brands – especially among large, foreign brands. Currently, this market is very diverse, and the most popular…
Influencer marketing, despite being increasingly criticised by specialists, remains one of the most used PR tools in the world. Public relations campaigns in cooperation with influential people from the Internet, and not only, are…
Regardless of whether you deal with B2B, B2C, product or corporate public relations, your actions must always be adapted to the market in which you direct your message. Often, what works in Great Britain,…
According to the results of a survey carried out by the Institute of Public Affairs[1] Poles in Britain are still perceived as cheap labour, people who have come in order to support their families…
Polish business in the UK is definitely developing. Consequently, British and international brands that have ambitions to earn ‘Polish pound’, spring up like mushrooms. Unfortunately, when it comes to marketing, the reality is sad.…
The retail market in Poland is systematically growing. Poles want to have more and more clothes, not necessarily looking at their endurance. Almost half of us have admitted, in a study by KPMG (an…
The increase in income in Poland is still below the EU average. However, by 2022, it will be over 15 percent higher than the European average. Polish unemployment (currently amounting to 4.4 percent) is…
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