Globalization and an overcrowded market, aligned with growing customer expectations in terms of the standard of products or services, means that more and more companies are forced to redefine their business models, reach for…
Investor relations are activities aimed at building and maintaining positive relationships with the investor environment of an organisation that, with shareholders, potential shareholders, strategy investors, and other entities that constitute the basis and support…
Poles willingly buy cosmetics in chemists, as this is consistently the most popular sales channel of beauty products, although cosmetics are also offered in discount stores. Experts predict that in the course of time…
Influencer marketing seems to be the most popular marketing trend of recent years. Without doubt, it is more often the first choice for Polish marketers, including the biggest, international brands. It appeals to big…
Don’t have an idea for a Facebook post that will engage your fans? Here are 5 examples from our Polish campaigns that will really help you. 1. Make a choice Choosing A/B works well…
Actually, everybody buys clothes; it’s a fact of life…. Many Poles buy online, but for most a visit to a high street shop is still indispensable. The possibility of trying on products, or at…
It usually takes a lot of time to convince people to buy, unless you rely on impulse buying, aimed at selling as many products as is possible, either by presenting them, or organizing a…
6 steps of activity in social media Set the game plan, that is: present your brand to recipients, offer them valuable, free content, raise engagement and curiosity, build relationships and trust. The result: clients…
50-60 million Facebook profiles have been uploaded by Cambridge Analytica – The Observer reveals. Are you still impressed by Thump’s triumph? Do you know what the biggest players do to achieve outstanding results and…
The over 1 million Polish population in the UK, jointly with other EU immigrants adding up to 3 million now, has had a significant impact on the British economy. Poles come to the UK…
Growth hacking refers to growth strategies that combine a few skills, such as digital skills, social media savvy, marketing experiments, data usage and creativity. It appeals not only to entrepreneurs, but also to well-established…
In 2018, we tend to think that by now, we have seen it all. Since your digital footprint is a must have for any brand, we all invest in a website. Surprisingly though, every…
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