Since ‘Content is King’ became a buzzword, organizations all over the world have consistently put a lot of effort into creating content. Every marketer knows by now that creating interesting, original and useful content…
There is no doubt about the importance of social media in today’s marketing landscape. We share, we like, we tweet, post Instastories and use hashtags on a daily basis. But not everybody knows what…
Traditional marketing is a little bit like a guessing game. Although we use complicated metrics to measure results, we still cannot plan effective campaigns without using neuroscience and the right mindset to create the…
A good marketing funnel provides unique value at every step of a customer’s journey. It gives the audience what they desire, and satisfies their needs. In this ideal situation, video marketing is one of…
Content plays a leading role on the Internet and this trend will definitely be still noticeable in 2018. All visual materials – graphics, photos and videos – are becoming more and more significant. Now,…
If you are working in the marketing industry or running your own business, you surely know how important visual assets might change a client’s perception of your brands. It is worth remembering that visual…
According to National Statistics, over 75% of children born in some areas of the UK last year were of foreign origin, 3.3% of whom were Polish. In 2015, babies born to Polish parents in…
Banner advertising is still increasingly popular, even though it has been on the market for at least 18 years – but is it really worth the effort? A typical user is served approx. 2000…
Expectations from today’s marketers are increasing almost every day, and they are coming at us from every angle. We have to fine-tune our technical skills, and continually up-date ourselves on trends and the community’s…
We are living on the edge of the information and experience era. Almost everyone has their digital identity, which is demonstrated by social media profiles, websites or even e-mail addresses. A great majority of…
Multicultural audiences have become the fastest growing segment of consumers in Great Britain since 2004, with a growing demographic of more than 3.5 million people from Europe. According to The Migration Observatory approx. 2.2…
Against all the odds — Brexit, EU crisis, refugee flood to the Western World – Poland is continuing to grow economically stronger than ever before. According to recent figures, the country could become a…
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