Challenge
To increase the number of tickets purchased from within the Polish community.
DFDS / Shipping and Logistics
Background
Our client is northern Europe’s largest shipping and logistics company.
What did we do?
We planned and executed several ethnic marketing campaigns during three years of co-operation that included the following:
- Planned and managed the distribution of Polish-language scratch cards to the Polish community in the UK during June and July 2013. In total 100,000 cards were distributed
- Managed sponsorships of several Polish community events, which included creating engagement
and communications programmes, producing Polish-language promotional literature and merchandise and providing Polish-language brand ambassadors to staff promotional stalls - Grass roots distribution of Polish-language flyers to shops serving Polish customers in south England during June and July 2014 and January 2015.
Outcomes
The client reported an increase in sales figures, however those numbers cannot be disclosed.