ExcellenceVale / Personal development

Background

Our client was a startup educational brand operating in the personal development business sector targeting Polish businesses in Britain. The company organises conferences and workshops in London and provides other digital products and services for Polish businesses in England.

Challenge

The company was funded eight months before the first event that was planned for 450 people. We needed to create a new brand, build engaged communities online and as a result, sell tickets to the first event.

What did we do?

  • We were responsible for creating an overall comms strategy and ongoing strategic advice.
  • We created the brand name and corporate identity and all branding materials.
  • We created and updated their website, including their blog.
  • We created their social media channels such as: Facebook, Instagram, Twitter, YouTube and LinkedIn and managed comms on them, including paid campaigns on Facebook and Instagram, and social assets production.
  • We selected the most relevant Polish media in Britain and Poland for media partnerships, and managed the cooperation with them.
  • We ran the Polish media relations campaign in Polish media in the UK and Poland.
  • We also produced and sent out newsletters a few times a week.

 

Outcomes

We generated over 100 publications in Polish media in Britain and Poland, including press releases, interviews and events’ announcements. We also gathered over three thousand fans on the Facebook page and quickly created an engaged community, which was providing very positive user-generated content. As a result of our communications efforts the client sold over 600 tickets to the first event, and it was the biggest Polish educational and business event in Britain to date.