We planned and implemented an advertising campaign consisting of four sponsor articles and four top banners in prime locations on local
Polish community websites:

• We planned and ran an insertion of leaflets into Polish press titles imported from Poland and sold in grocery
  stores selling Polish products located in Peterborough area
• We planned and ran outreach activities in close proximity to the branch and also to various Polish hot spots, such as shops, churches and businesses located in Peterborough
• We planned and ran a distribution of flyers and
  merchandise in a Polish school located in Peterborough. The promotional items were given away by the teachers to the parents a few days
  before the event
• We planned and ran a distribution of leaflets and posters in 15 Polish hot spots, such as shops and businesses, located in
  Peterborough.
• We produced two press releases and sent them to approximately 40 Polish media, targeting Poles living in the Peterborough
  area. We followed them up and negotiated publication in the news and events sections
• We produced an invitation to the event for Polish
  media and influencers. We sent it out and followed up to confirm who would be present
• We produced a sponsor article for the community
  websites and also flyers, merchandise and posters.