Following its success in the Czech Republic and Slovakia, premium home and lifestyle brand Lejaan has selected Poland as its next growth market—and appointed All 4 Comms to support its launch through influencer marketing.
Known for its elegant bedding, home textiles and timeless design, Lejaan aims to build strong brand awareness among Polish consumers looking for premium interior products. Our team is responsible for developing and managing an integrated influencer marketing programme that combines product seeding, barter collaborations, paid partnerships and user-generated content.
Rather than focusing solely on reach, the campaign is designed to build authentic relationships between the brand and carefully selected creators whose audiences closely reflect Lejaan’s target customers.
“Launching a premium lifestyle brand requires authenticity, trust and carefully selected creator partnerships. We look forward to introducing Lejaan to Polish consumers through meaningful collaborations with creators who genuinely share the brand’s values,” says Matylda Setlak, Managing Director of All 4 Comms.