Scroll through a few global social media trend reports, and you’ll notice a pattern. Everyone talks about the same things. AI. Influencers. Short-form videos. But social media doesn’t work the same way in every market. Some of the biggest shifts happening in Poland have more to do with how people discover brands and decide who…
The lead is one of the most important parts of every press release. Polish journalists decide within a few seconds whether the topic is worth reading further. A good lead immediately explains what happened, why it matters now, and why the Polish audience should care. In practice, the best-performing leads are short and built around…
We’ve recently started working with an international digital platform operating in the online consumer and ed-technology space, supporting the brand as it strengthens its visibility in the Polish market. Due to confidentiality reasons, we cannot disclose further details about the client. Our cooperation focuses on strategic communication activities aimed at increasing the brand’s media presence…
If you are sending press releases to Polish media, one thing matters more than many foreign brands expect. Its proper length. Here’s what you need to know about it. What is the ideal length of a Polish press release? In Poland, the ideal brand’s press release is usually around 1 to 2 pages long. In…
Some streaming platforms in Poland have huge content libraries and recognisable titles… but still feel almost invisible. Others are sitting on trends exploding across Polish internet culture, but barely anyone positions them that way. Here are 9 VOD brands that could gain a lot from more localised PR in Poland. 1. Apple TV Yes. Apple…
International brands often contact me thinking they need: But in reality, our first conversations are usually about something much bigger. They are about understanding:how to communicate in Poland in a way that actually works here. Because Poland is not simply “another European market”. And one of the biggest mistakes international brands make is assuming that…
You can have the right product and the right influencer and… still fail. In Poland, health decisions are shaped by a mix of emotion, scepticism and the need for rational justification. Here are 5 elements that separate good healthcare influencer campaigns in Poland from those that get ignored. 1. Science-backed reasoning Here’s what you should…
Is Poland a good market to launch and grow an electric vehicle brand in 2026? Yes – but only if your marketing strategy reflects how consumers actually think about EVs. Interest is rising, but purchase decisions are still shaped by price sensitivity, infrastructure concerns, and a need for trust. Here are the most effective online…
Poland is building a credible position as a Central European financial hub. International attention stems from a solid economic foundation combined with a rapid shift towards digital finance. Here are 7 financial sectors currently gaining the biggest media attention here. 1. Personal finance apps Data shows that Poles are building up more savings, but still…
In Poland, beauty brands don’t win attention just by doing events. They win it by doing it right. The market is crowded, influencers are selective, and journalists have seen it all. If you’re planning to promote a foreign beauty brand in Poland, here are some of the event formats that actually get noticed and covered,…
Polish media are hunting for good stories. Some sectors are getting far more editorial oxygen than others. For brands that understand how newsrooms think, it is an opportunity to step in with the right data and expert voice. Here are 8 business sectors currently attracting Polish media attention! 1. Healthcare services The healthcare services sector has…
PR for tech brands entering Poland. How to get noticed by the media? What makes the Polish media landscape different? Poland’s media reality is shaped by three forces you cannot ignore: First, Poland is a portal market. Major horizontal platforms such as Onet, WP and Interia often outperform many traditional outlets in online reach. It…
Some international beauty brands available in Polish drugstores are highly active on social media abroad – but not in Poland. Here, the hype is driven by users, influencers and retailers, not the brands themselves. From a PR agency perspective, these are the 10 brands with big, but untapped potential in Poland. 1. Essence Cosmetics Wyświetl…
We’ve recently started working with a Scandinavian manufacturer of protective workwear, supporting the brand as it grows its presence in the Polish market. The company specialises in durable and functional workwear designed for professionals across a range of industries. Our role is to support its communication locally and help strengthen visibility among B2B audiences in…
Market research is not just spreadsheets and numbers. When done right, it becomes powerful fuel for PR, media visibility, and business growth in Poland. But how to do it right? Here are 5 ways financial brands can turn data into good headlines and communication impact. 1. Turning data into news and headlines In the Polish…