Yes. If you want regular media coverage in Poland, having a local press spokesperson is a very good idea. Polish journalists need people who can comment on local news, answer questions and give interviews. Your global press pack won’t do all that. And you don’t need to hire a full-time press officer to make it…
Planning an influencer campaign in Poland? There are plenty of creators to choose from. The harder part is knowing who actually makes sense for your brand. Should you focus on Instagram, TikTok or YouTube? How much should you budget? And do you really need the biggest names? Here is what influencer marketing in Poland looks…
Yes. Micro-influencers can work very well for brands in Poland. They often get high engagement and reach very specific audiences. But the market has its own rules. Here is what international brands should know about working with smaller Polish creators. What is a micro-influencer in Poland? In Poland, micro-influencers are usually much smaller than in…
Yes. Poland is a relatively young luxury market, but it’s growing fast. Here’s a catch: Polish consumers buy luxury in their own way. What works in France, Germany, or the UK will not always work here. So what should luxury brands know about the Polish market? How fast is the luxury market growing in Poland?…
Good digital health PR in Poland needs a local reason to be newsworthy. Luckily, healthcare gives you no shortage of topics. Waiting times, access to specialists, prevention and private care are all widely discussed in Poland. So – how do you turn that into a PR strategy for your brand? 1. Focus on Poland’s healthcare…
Yes, price plays a major role in how Polish consumers shop. According to PwC, 59% of Poles name it as the most important purchasing factor. But winning Polish customers takes more than simply offering the lowest price. Here’s how international brands should communicate prices, promotions and value in Poland. How important is price to Polish…
A Polish journalist’s inbox is a competitive place. A good media pitch makes the decision easy: the subject line sells the story, the first sentences explain why it matters in Poland, and the most surprising findings are already in the email. Here’s how we pitch stories to the Polish media. What should you put in…
Following its success in the Czech Republic and Slovakia, premium home and lifestyle brand Lejaan has selected Poland as its next growth market—and appointed All 4 Comms to support its launch through influencer marketing. Known for its elegant bedding, home textiles and timeless design, Lejaan aims to build strong brand awareness among Polish consumers looking…
All 4 Comms, a Polish PR agency specialising in media relations and international communications projects, is supporting the European Network Remembrance and Solidarity (ENRS) in promoting the London stage of the exhibition Between Life and Death. Stories of Rescue during the Holocaust. The exhibition presents stories of rescuers and survivors from fifteen European countries and…
Scroll through a few global social media trend reports, and you’ll notice a pattern. Everyone talks about the same things. AI. Influencers. Short-form videos. But social media doesn’t work the same way in every market. Some of the biggest shifts happening in Poland have more to do with how people discover brands and decide who…
We’ve recently started working with an international digital platform operating in the online consumer and ed-technology space, supporting the brand as it strengthens its visibility in the Polish market. Due to confidentiality reasons, we cannot disclose further details about the client. Our cooperation focuses on strategic communication activities aimed at increasing the brand’s media presence…
Polish media are hunting for good stories. Some sectors are getting far more editorial oxygen than others. For brands that understand how newsrooms think, it is an opportunity to step in with the right data and expert voice. Here are 8 business sectors currently attracting Polish media attention! 1. Healthcare services The healthcare services sector has…
Some international beauty brands available in Polish drugstores are highly active on social media abroad – but not in Poland. Here, the hype is driven by users, influencers and retailers, not the brands themselves. From a PR agency perspective, these are the 10 brands with big, but untapped potential in Poland. 1. Essence Cosmetics Wyświetl…
We’ve recently started working with a Scandinavian manufacturer of protective workwear, supporting the brand as it grows its presence in the Polish market. The company specialises in durable and functional workwear designed for professionals across a range of industries. Our role is to support its communication locally and help strengthen visibility among B2B audiences in…
We’re excited to welcome a new client from the digital health sector to the All 4 Comms portfolio, as the company expands its presence in Poland. The brand offers fast and convenient access to online medical consultations and treatment, responding to the growing demand for flexible healthcare solutions. As part of our collaboration, we are…