A report published in 2022 by Brand24 states that already 93% of Polish marketers use influencer marketing in promotional strategies. As many as 8 in 10 Polish consumers make a purchase when a product is promoted by an influencer. The statistics are beyond doubt. Influencer marketing is alive and well in Poland. And the more…
The world of event marketing has been undergoing a revolution for years. The pandemic has accelerated these changes dramatically. Offline events began to be transferred en masse into virtual form and…. it has stayed that way. There is talk of gigantic growth – the global virtual events market is predicted to be worth almost $658…
What trends will dominate Polish social media marketing in 2023? Content personalisation, short-form video, ESG-based strategies, or perhaps the next iteration of AI? An insightful answer to this question is able to give your brand a decisive edge in the coming year. And thus help it stand out against strong competition. So what are the…
The TikTok platform has instantly won the hearts of people from all over the world. If you are a marketer or run your own business, you can no longer ignore its advertising potential. The situation in Poland is no different – TikTok is visited by 13 million Poles a month, which places it just behind…
How to build an effective company blog in Poland in 2023
There are almost 100,000 businesses offering beauty services in Poland. The popularity of professional beauty treatments is slowly returning to its pre-pandemic glory. It is therefore no surprise that more and more foreign salon chains are trying their hand at this market. So what should effective marketing communications of beauty services in Poland look like…
Following the successful launch of LTTS’ R&D unit in Krakow last year, another company from the Larsen & Toubro group contacted us to help expand its brand recognition in this part of Europe. After months of preparation, LTIMindtree, a global technology consulting and digital solutions company, was ready to open its new delivery centre in…
In Poland, the topic of medical cannabis has been of great interest for many years. The laws regarding the legality of their use, cultivation and promotion to customers are changing all the time. So how to promote medical cannabis legally in Poland? Here is a guide for 2023! Table of contents: What is medical cannabis?…
In 2023, employer branding in Poland will no longer be just a fashionable buzzword used only by the largest international corporations looking for qualified specialists. To get the best employees on the market, you will have to work hard to get them. Although millennials currently account for the largest percentage of the workforce, the youngest…
This March, guests from across Europe will debate the most pressing social, economic and political issues at the EUROPEAN IDEAS LAB at the Targowa Creative Centre in Warsaw. EIL is a cyclical event bringing together hundreds of politicians, activists, scientists and citizens involved in green issues in different European cities. The event programme will be based on…
With regard to the strictness of regulations on the advertising of alcoholic products, Poland is one of Europe’s leaders, right next to Sweden, Iceland and Norway. In theory, it is… the promotion of alcohol. Does this mean that a wine or beer brand has no chance of legal marketing communication? Not necessarily. See how to…
Planning comms marketing activities in Poland? Here’s everything you need to know about this market to get started. Read our summary of the most important data for Poland. Table of contents: Population of Poland – general data Poland‘s population at the end of 2022 was 37,767,000 – down 141,000 on the previous year. This decline…
Providing IT expertise solutions and services worldwide, Noventiq, has operated in Poland for many years. Previously it was done organically with no external support from a PR partner. But now Noventiq wants to spread its wings far and wide in the Polish market. To do it, the brand needed an agency partner with extensive experience…
One of Europe’s leading online sports betting companies approached us at the last minute to support their global campaign. The PR initiative was launched during the 2022 FIFA World Cup to remind the world that football is more than just a sport. It was also a great opportunity to show unity and support for the…
In the fiercely competitive and ever-innovating market of dating apps, both brand differentiation and relevant messaging are crucial. Dua, the first ethnic-based dating app from Switzerland, knows this only too well. Having huge experience in launching new brands in the Polish market, including apps, and consulting in the area of differentiation and relevant messaging, we…