Although webinars have existed on the Polish market for more than a dozen years, it was only two years ago that they became one of the more important marketing tools for many brands. The pandemic and the confinement of Poles to their homes made them look for new ways to develop and sources of learning.…
You can find the updated article here. There is no better tool in Poland for promoting a brand and building an image online than social media. To help you with this, we’ve put together the latest statistics on Polish social media marketing that you should know in 2022! Table of contents: Poles on the internet…
According to the most recent employer branding data, the number of companies operating in Poland that declare a commitment to EB is around 25%. This means that, statistically, every fourth competitor of yours is investing in building their employer brand to attract valuable employees. These figures should not come as a surprise to anyone –…
4.7 million. This is the current number of accounts on LinkedIn in Poland. Compared to last year’s figures, this is around half a million more people. That’s maybe half a million potential customers for your brand. What’s more, as many as 58% of them are between the ages of 25 and 34 – young people…
Do you sell products or services to Polish customers? Have you tried influencer marketing! After long months of turmoil, we can finally confirm with confidence that the Polish influencer marketing market is now back to normal. See eight reasons why you should invest in this type of campaign in Poland in 2022. Table of contents:…
Product marketing, unlike classic marketing, focuses exclusively on the process of marketing a specific product, promoting it and selling it to the right customer. It is like a link between the product itself and the market it is intended to reach. Planning to launch your product on the Polish market? See the six steps you…
As part of media relations activities, the agency obtained over 180 publications for the client in the first 3 months alone, and the tools offered by Vectra AI began to be recommended as the best choice for companies. Vectra AI uses artificial intelligence to analyse packets and logs in the network, public cloud, SaaS, and…
In 2022, every business owner already knows that a strong employer brand is one of the most important elements of a well-functioning business. Employer branding (both external and internal) is being talked about more and more in Poland. Conscious building of a positive employer brand image is slowly climbing to become one of the priorities…
June is Pride Month for the LGBT+ community in many countries. It is celebrated around the world with equality marches and the symbol of the rainbow flag. In the USA or the UK, the public support of Pride Month by brands is not surprising. Most of them plan special campaigns, promotions or products for this…
Almost more than 60% of companies worldwide invest in content marketing. Poland is one of the leaders here. When it comes to creating long-term content strategies, it ranks first in Europe. So if you plan to conquer the Polish market with your brand, you need to adapt to these realities. Today, it is almost impossible…
Year after year, marketing practitioners in Poland are making collaboration with influencers an increasingly important part of brand communication. This trend remains the same in almost every industry – from automotive to technology and parenting. According to last year’s research, as many as 63% of marketers planned to increase their budgets for influencer marketing. So,…
L&T Technology Services (LTTS), a leading global engineering and technology services company, started its expansion into Eastern Europe by choosing Poland. And they chose us to support full scale PR operations in this country. Poland is a great place to tech investment not only for big companies from Europe and North America but also these…
Our expertise in PR tech is once again highly valued and recognised. Founded by former Apple, Google, and GSK executives, the GT company selected us to raise brand awareness among the IT community in Poland. GT is an international boutique IT agency that provides remote teams of software engineers completely dedicated to a single project…
There is an opinion that the B2B and B2C spheres are not so different, because, in both cases, decisions are made by ordinary people. But it is not so. In B2B, the consumer is more focused not on emotions, but on facts, figures and profits. The Ringostat platform team tells how to manage social networks…
Content marketing is one of the most important and effective forms of communication for brands in the financial sector. In Poland, the financial industry is considered to be a complicated one – most Poles use experts’ help when looking for credit offers, investing or tax issues. Explaining financial complexities to them in a simple, accessible…