Influencer marketing has been one of the hottest topics of recent years, especially in the Polish social media marketing world. However, retail brands seem unable to fully use the potential of working with influencers. Despite this, there are several ways to achieve this with tremendous results. In Poland, retail businesses have been using the power…
In our article about digital trends for 2019, we wrote that we can expect a quick boost in social commerce. Although the world’s biggest brands already know how to take advantage of the possibilities of this e-commerce solution, in Poland this is still not a solution for which brands reach for first. However, selling through social…
We are very proud that the influencer campaign we ran for Łódzkie, Ryanair and Lodz airport has just been mentioned throughout the very top marketing and PR media in Poland. The article was published on: Wirtualne media, Marketing przy kawie and Nowy marketing. This is super exciting, especially as the first video produced as part of…
Teens are a particularly demanding target group for all marketers. Communication with them is a constant pursuit of the latest, hottest trends. The fashion industry faces an even bigger challenge — whether demanding teenagers recognise products and brands as trends and will be willing to co-create a community around the label fully depends on a…
The children brands are one of those that, as many people think, are promoting themselves. After all, kids are the most susceptible target and it would seem that a colorful ad is enough to get a buyer. However, apart from attracting the attention of children, it is equally important to get their parent’s trust as…
2018 is officially over. As a December was the time of summaries, in January every marketer tries to make some predictions for oncoming 2019. Last year was a great period in Polish social media. We have witnessed many unexpected ups and even more spectacular downs. We cannot wait to see what will bring us this…
Christmas is getting closer and closer, and we are under constant attack by advertising messages from every side, in every medium. A good marketing campaign should contain elements for a variety of platforms, especially if a brand wants to reach the widest possible audience. Recently, we presented several elements of a good Christmas campaign in…
Christmas and the beginning of the New Year is a very intense period in every marketer’s life – especially if their target is the B2C industry. It is a time that can bring extraordinary sales increases. In Poland, this period is no less important than in the western part of the world. Christmas is one…
Alcohol producers in Poland still advertise mostly on TV, but the Internet is increasingly encouraging them to spend advertising budgets on Google Ads or social media. Also, thanks to advertising targeting, on the Internet it is easier to stick to restrictive regulations. Due to immense competition in the industry, alcohol brands have a very high…
The Polish influencer marketplace is constantly expanding, and although the importance of micro-influencers is growing, the biggest are becoming even bigger and more powerful. This applies especially in the beauty industry. Who are the biggest Polish beauty influencers whom brands work with? Last month in Poland the official “Ofeminin Beauty Influencer Awards Powered by Sephora”…
The fundamental role of Public Relations is to build awareness and the loyalty of customers, as well as increase the position of the brand on a market. This is not possible without the creation of good relations with the whole environment. A PR plan is, of course, the key. Public Relations concern a very wide…
An increasing number of followers (or subscribers) and big engagement rates confirm that a well thought out influencer marketing campaign with matched influencers not only builds a better brand image, but can also increase sales of particular products. In some industries, influencer marketing is now an essential element of a marketing strategy (e.g. beauty or…
Each company must be visible so that its offer will reach potential customers. The job of Public Relations professionals is to build the awareness and image of a brand, as well as to influence its relationships with the environment. Each PR agency will provide you with a team of professionals, its know-how, contacts etc., but…
Over 10 million Poles live outside Poland and over 38 million in Poland. Understanding demographics and the psychological profile of Poles are the keys for a successful communication strategy for any digital marketing Polish agency in the UK. Most Polish citizens are productive employees, aged 18-55, very often with children. They belong to the most…
Some businesses wouldn’t even exist without content curation. Regardless of whether you are building a personal brand, or a company blog, curating expert articles is the way to go. It not only gives you an opportunity to leverage industry key resources and values, but also creates an opportunity to reach the experts and establish a…