No matter what you sell or how, your business needs good copy. Social media posts, company blog entries, mailing content, short ad slogans or sales text on a landing page – wherever writing is involved. However, there is a problem. How to write to a Polish client? What to do and what to absolutely avoid?…
Table of Contents: Millennials are currently the largest age group in Polish social media. What’s more, it is also a group with a huge purchasing potential – millennials positively react to online advertising, willingly engage in brand communication and look for information about products primarily on the Internet. How to reach out and what to…
Instagram – a platform for uploading nice product photos and a space for cooperation with influencers. Well… yes. But not only. A well-designed communication strategy via Instagram is the main pillar of marketing activities for an increasing number of brands. And the word strategy includes not only the final results, but also the use of…
Polish streaming services have already become an integral part of the marketing campaigns of both large brands and completely new brands that want to benefit from the exceptionally dynamic trend of TV on demand. The local customer is more likely to use services or products that are subconsciously combined with a personalised offer of movies…
According to Voxnest, Poland is in the top ten of the fastest growing podcast markets in the world – ahead of Canada, Great Britain and Spain. In the first half of last year, the number of Polish podcasts played on Spotify jumped by over 300%. Due to the pandemic restrictions, this number continues to grow.…
2020 turned Polish employer branding upside down. According to the study “Employer branding in Poland 2020” carried out by the HRM Institute, the number of Polish employers who declare having an EB strategy increased by 10% (and amounts to 23%). Not only the percentage of companies implementing employer branding has changed, but also the strategies…
We have great news to share with you! The article “Pride in Poland”, written by our Managing Director – Matylda Setlak, has been published in the “Catalyst” magazine. This is a prestigious recognition, and a great success we are proud of.The “Catalyst” is a marketing magazine, published by the British Chartered Institute of Marketing, and…
Desenio / Interior Design Background Our client, the Scandinavian brand Desenio from Sweden, specialises in home decor, i.e. in stylish posters and wall frames. They started cooperation with us because they wanted to scale their activities on the Polish market. Challenge The client was already very active on the Polish market, so finding new influencers…
Background Our client is the Cukibo brand from Switzerland, which specialises in publishing personalised books that are designed to help parents convey the values and culture of the country of origin. In our opinion it was: • Preparation of topics for an article that would find interest in the media in the hot pre-Christmas period,…
Background Our client is the international company Tractable, which specialises in artificial intelligence solutions to help people recover from accidents and disasters. Our client’s priority was development in Central and Eastern Europe, especially on the Polish market. In our opinion it was: • Distribution of the press release in Polish, follow up, media monitoring •…
We have been working since March with the global Twistshake brand from Stockholm, which offers baby products. We are responsible for influencer marketing activities on parenting and related influencer channels in Poland.
March started very well. We have signed a cooperation agreement with the Greek-Italian brand Crescere, which produces beautiful bracelets made of silver and stones. We will promote these stylish bracelets through influencer marketing activities on fashion, beauty, lifestyle and related channels. Not only in Poland but also in Europe. Keep your fingers crossed for us!
Poland is one of the largest gaming markets in Europe, and Poles themselves are still waiting for new products. What is the gaming sector in Poland like? How to promote games for Poles? These questions are asked by most brands wishing to enter the Polish market. Check out how to win the hearts of local…
The beauty products sector in Poland is an exceptionally dynamic industry, but domestic customers are waiting for new cosmetic segments that are able to conquer the local market. Your brand needs a very specific strategy to win the hearts of local consumers, but when you win their favour, you won’t complain about a lack of…
It cannot be denied that due to the pandemic, 2020 was a great time for the flourishing of Polish social media. This time, however, instead of successive high-profile sales campaigns and millions in advertising budgets, brand communication had to be significantly reduced. Many long-term contracts with Polish influencers were terminated, and instead, grassroots or social…
