For years, the fashion industry has been accustomed to marketing based mainly on content and visual communication. Newspaper advertisements, billboards with short advertising slogans, right through to TV commercials. In the Internet era, almost all fashion content has in turn moved to blogs, YouTube and social media. What does Polish content marketing for the fashion…
According to most forecasts, the technology market is currently one of the most stable segments of the economy in terms of development. It is estimated that at least until 2022 it will record constant growth, especially in the software sector and the production of IT equipment. Although these forecasts fill the owners of technology companies…
The global digital health sector is huge. Global Market Insights estimates that the market will exceed USD 504.5 billion by 2025. In Poland, activities related to the use of information and communication technologies are one of the most effective ways to maintain a competitive advantage in this industry. Today, the world of e-health is entered…
The fashion sector is one of the most intensively developing industries in Poland. Huge budgets, huge influencers, huge campaigns and huge potential – this is how this market is currently presented in soldierly terms. Poles are increasingly open to buying clothes, shoes and jewellery from foreign online shops. In 2020, as many as seven out…
It is a tough nut to crack for a foreign food company to enter and stay in the Polish market. Well, Poles are not the easiest customers to satisfy in this respect. They are a group that pays a lot of attention to what they eat. They read ingredients, are attached to already tested products…
New technologies are currently one of the fastest growing industries with a steadily increasing target audience in Poland. No wonder then that more and more technology companies decide to spend huge advertising budgets on promoting themselves on the Polish market. And what could be a more effective way to reach customers than working with Polish…
Advertising of law firms in Poland is a rather controversial and unclear issue. According to the Code of Ethics for Lawyers, any form of promotion here is illegal. Does this mean that when you run a law firm on the Polish market (e.g. a law firm or a notary’s office), your hands are completely tied…
Planning to promote your product among the Polish community in the UK? Well… get ready for a tough opponent. Poles in the UK are quite a specific, but interesting target group. When you approach them skillfully, they will return the favour. If you don’t do it right, don’t count on fruitful cooperation and loyal customers.…
Imagine the scenario. You have a great product or service. You do research and you notice that the Polish community in Great Britain will be one of the great target groups. You talk to Poles and ask what they think about it. Turns out you had a good feeling. It will be a hit. You…
In marketing and public relations, the beginning of the year is a beautiful time for summaries, reports and making ambitious plans for the future. However, all self-respecting PR professionals know that it is not the successful campaigns that are the most talked about. Today we come with the topics and events that caused the most…
Recently, we started cooperation with technology company Dateio from the Czech Republic in the field of media relations activities in Poland. For this client, we manage relations with banking, financial, technological and business media in connection with their TapiX and CLO services. In the first month of cooperation, thanks to our activities, 29 publications in…
If you are a British (but not only) company and want to reach the Polish community in the UK with your products or services, you need to know how and where to do it. There are thousands of ways to promote your business. Which of them will be the most effective in communicating with Poles,…
The online store with coffee, tea and accessories from Lithuania, Coffee Friend has joined our group of customers. For this client, we conduct PR activities in the largest media in Poland devoted to food, health and lifestyle. If you see interesting articles in media in Poland, about, for example, coffee supports weight loss, or how…
In June, we started cooperation with a startup from Sweden in the area of e-health, Prev. which offers contraceptive pills in a subscription model. Through the Polish-language application, woman can order a contraceptive method specially adapted for her by doctors, and the pills will be delivered directly to her home. For this client, we will…
2020 saw a massive revolution in the world of public relations in Poland. The Covid-19 pandemic made a well-functioning, well-oiled Polish PR department invaluable – especially when sales communication became more focused on dialogue with recipients, and in addition, fully transferred to the online world. In 2021, the importance of PR in Poland will not…